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Persona for a Higher education website, Sarah

Persona template for 'The nervous school leaver' that will save you time and money. Learn how to make your Higher education website easier to use for Sarah.

Meet 'The nervous school leaver', Sarah

"My marks aren't as good as I had expected them to be and now I'm really nervous about what my next steps are"

Sarah worked hard in high school but didn't get the marks she needed to get into her first choices of uni.

Sarah is motivated by getting into uni. Sarah is 17-18 and lives in the suburbs . Sarah is single, has no children and is often kept busy with her social life.

Sarah is very comfortable with technology.

Sarah is very social so she'd prefer to go to the same uni as at least some of her friends.

How Acme University can help Sarah

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Technology

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Sarah is very comfortable with technology.

Time

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On an average day, Sarah has plenty of spare time.

Jargon

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Sarah is not familiar with the industry specific terms that are used in the Higher education industry.

Social media usage for Sarah

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The nervous school leaver
Stats for 'Sarah' insert_chart
  • Life-stage: finishing high school
  • Age: 17-18 years
  • Annual income: under $5,000
  • Industry: student
  • Internet usage: many times a day
  • Social media usage: addicted to
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: a Certificate
  • Technical level: very comfortable
  • English level: native

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