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Persona for a education website, Jim

Persona template for 'The father of a potential international student' that will save you time and money. Learn how to make your education website easier to use for Jim.

Meet 'The father of a potential international student', Jim

"As a father I want to make sure my child is going to be safe and placed in the best situation"

Jim is a busy father who's son wants to study over-seas but he has the final say.

Jim is motivated by providing and looking out for his child. Jim is 45-55 , lives in the suburbs and works in the suburbs . Jim is married, has 1 child and is often kept busy with work.

Jim is comfortable with technology.

He likes to network with other parents of students at his son's school.

How Acme Education can help Jim

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Technology

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Jim is comfortable with technology.

Time

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On an average day, Jim has very little spare time.

Jargon

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Jim is fairly familiar with the industry specific terms that are used in the education industry.

Social media usage for Jim

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The father of a potential international student
Stats for 'Jim' insert_chart
  • Life-stage: has children that are at college/uni
  • Age: 45-55 years
  • Annual income: $71,000 - $90,000
  • Industry: government
  • Internet usage: once a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 1
Education/skills school
  • Education level: a high school certificate
  • Technical level: comfortable
  • English level: native

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