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Persona for a higher education website, Sally

Persona template for 'The young school leaver' that will save you time and money. Learn how to make your higher education website easier to use for Sally.

Meet 'The young school leaver', Sally

"I'm not sure what job I want to do yet and the course names are confusing."

Sally and her friends are considering their university preferences.

Sally is motivated by getting into a reputable university. Sally is 17-21 and lives in the suburbs . Sally is single, has no children and is often kept busy with her social life.

Sally is not comfortable with technology.

She is finishing high school and has never never been away from home for more than a week or two.

How Acme University can help Sally

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Technology

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Sally is not comfortable with technology.

Time

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On an average day, Sally has a moderate amount of spare time.

Jargon

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Sally is not familiar with the industry specific terms that are used in the higher education industry.

Social media usage for Sally

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The young school leaver
Stats for 'Sally' insert_chart
  • Life-stage: finishing high school
  • Age: 17-21 years
  • Annual income: under $5,000
  • Industry: student
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: a high school certificate
  • Technical level: not comfortable
  • English level: native

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