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Persona for a Financial services website, Anita

Persona template for 'The caring grandmother' that will save you time and money. Learn how to make your Financial services website easier to use for Anita.

Meet 'The caring grandmother', Anita

"I loved my work but it became all consuming"

Anita wants to spend time with her continuously growing family and to be able to travel.

Anita is motivated by her desire to travel with her family. Anita is 58 and lives in the suburbs . Anita is married, has 1 child and is often kept busy with scapbooking and taking care of her grandchildren.

Anita is not comfortable with technology.

While traveling she loves taking photos to document their adventures later.

How Acme Financial can help Anita

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Technology

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Anita is not comfortable with technology.

Time

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On an average day, Anita has an excess of spare time.

Jargon

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Anita is not familiar with the industry specific terms that are used in the Financial services industry.

Social media usage for Anita

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The caring grandmother
Stats for 'Anita' insert_chart
  • Life-stage: retired
  • Age: 58 years
  • Annual income: $6,000 - $10,000
  • Internet usage: once a day
Relationships group
  • Marital status: married
  • Children: 1
Education/skills school
  • Education level: a Diploma
  • Technical level: not comfortable
  • English level: fluent

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