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Persona for a education website, Alex

Persona template for 'The Stay at Home Mother' that will save you time and money. Learn how to make your education website easier to use for Alex.

Meet 'The Stay at Home Mother', Alex

"It has been great getting to spend all day with my children but it is time for them to begin school"

Alex and her husband are looking to place their children in a great primary school even if they have to move in order to do so.

Alex is motivated by getting her sons a quality beginning education. Alex is 30 and lives in the suburbs . Alex is married, has 2 children and is often kept busy with raising her children.

Alex is comfortable with technology.

She is excited for her children to be able to make new friends at school.

How Acme Primary School can help Alex

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Technology

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Alex is comfortable with technology.

Time

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On an average day, Alex has very little spare time.

Jargon

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Alex is very familiar with the industry specific terms that are used in the education industry.

Social media usage for Alex

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The Stay at Home Mother
Stats for 'Alex' insert_chart
  • Life-stage: raising children
  • Age: 30 years
  • Annual income: under $5,000
  • Industry: unemployed
  • Internet usage: once a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 2
Education/skills school
  • Education level: a high school certificate
  • Technical level: comfortable
  • English level: native

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