Template: Business case template for an accounting services website

As discussed, the Acme Accounting website is not meeting the standards that people expect from Acme Accounting. 

The Acme Accounting website is often the first point of contact between Acme Accounting and our clients. Therefore, our website needs to be overhauled to better reflect our offerings, while also providing a user-friendly experience to our target audiences. Since we are in the Accounting services industry and our reputation and branding is affected by the quality of our website, I’m recommending that we improve our website.

This business case briefly outlines the benefits Acme Accounting would receive from improving our online presence.

Why we need our website to be rebuilt­

General feedback from both our internal stakeholders and our visitors show that the Acme Accounting website is:

• difficult to navigate
• slow to load and;
• hard to find in the results of Google searches.

Our current website is powered by old technology and the mobile experience of our website can be improved.

Benefits of a new website

Just some benefits of a new website include:

• Cost savings. People want to find information on their own terms. Enabling this is more cost effective than paying people to answer questions about information that should be easy to find on our website.
• Improved revenue. The way people perceive Acme Accounting is affected by our website. The better the perception the more likely people are to engage with our company.
• More people visiting our website. Google is more likely to send web visitors or customers to websites that are easy to use and contain quality information. A new website is also a great opportunity to improve the accessibility of our website which, will lead to more people being able to access our content.
• Less frustration for our potential customers. It should be low effort for our customers to use the Acme Accounting website.
• A better mobile experience. A website refresh is a good opportunity to improve experience for our visitors who use their mobile devices to view our website.
• Branding and credibility. A polished website will improve the Acme Accounting brand and make us more credible in the eyes of our visitors and customers.
  • A user-friendly website is a successful website. The perception of Acme Accounting is affected by our website – for better or worse.
• Internal buy-in. It will be easier for our team to promote our business if they can point people to a website they are proud of.
• Productivity: Acme Accounting team members make better use of their time when updating the website is fast and efficient.

These are just some of the benefits of improving our online presence.

Opportunities for improvement

Our website currently has a number of broken links and errors, so there is an opportunity to correct these and improve our brand.