Subject: improvements to the website.
As discussed, our website is not meeting the standards that people expect from us.
The Acme Accounting website is often the first point of contact between Acme Accounting and our clients. Therefore, our website needs to be overhauled to better reflect our offerings, while also providing a user-friendly experience to our target audiences. Since we are in the Accounting services industry and our reputation and branding is affected by the quality of our website, I’m recommending that we improve our website.
This business case briefly outlines the benefits Acme Accounting would receive from improving our online presence.
General feedback from both our internal stakeholders and our visitors show that the Acme Accounting website is:
Our current website is powered by old technology and the mobile experience of our website can be improved.
Just some benefits of a new website include:
These are just some of the benefits of improving our online presence.
Our website currently has a number of broken links and errors, so there is an opportunity to correct these and improve our brand.
I have reviewed several Sydney based website agencies that have successfully worked with large organisations. Polished Pixels is a leading website agency providing expert website services. They specialise in building user-friendly websites for corporate clients, as well as government agencies and universities. Services include web design, enterprise class CMS implementation, website content strategy, usability, and customer centric testing and design.
My goal is to engage a vendor that will create a website that provides a seamless web experience to our website visitors, including mobile users. Improving the customer experience will build brand value while ensuring return traffic. We also need to ensure the site can be easily updated on an ongoing basis after it has been launched.
I'd like to start talks with Polished Pixels. The IOOF website is an impressive example of their work.
Please let me know if you have any questions.