Create personas and website processes in minutes - not hours

Website business case created in minutes, not days

You can have your own website business case in minutes without spending days writing and editing your documents. With our free website business case builder tool, there's no need to start with a blank page.

7 business case templates

To help you save time and effort we've created the 7 the sample business cases below using our our free website business case builder tool. Using a sample business case, can save you valuable time.

Articles on digital and content marketing

The above sample business cases are good to help inform your marketing team, or leadership team, on the benefits of a new website. If you want to learn how to create your own bespoke business case that is specific to your marketing strategy, then we have a number of articles for you below. You may want to start with a business case example, then develop it further using the tips in the below articles.

In short, here are the main tips to keep in mind when developing a your business case for a new website. If you don't have time to read all the articles listed below, then you should definitely read this summary before starting to write a business case.

Always start with an executive summary

Members of your leadership team will not have the time to consume large volumes of content on why they should be spending more money on a website that looks fine to them. Keep in mind that executives and senior managers are already required to read large volumes of text weekly and don't have the bandwidth to add to that list of documents. Your executive summary should highlight the costs and benefits because financial benefits often appeal to key stakeholders and decision makers. Ensure you link the benefits to your organization's strategic plan.

Provide the relevant detail

While you shouldn't start with a deep dive into why your organization needs a new website, you should still make it available in your business case.

While you need to articulate the business problem, you shouldn't stop there. You should explain how your proposed course of action, a new website, will solve the problem at hand.

Include a competitive analysis, or market assessment, that demonstrates how well your competitors are doing in the digital space since leaders don't want to be left behind their competitors.

Put time and preparation into how you'll be presenting your business case

Demonstrate that it will be a well run project

Leaders don't want to invest budget into a project only to have it run over time or over budget. To create a successful business case, ensure you demonstrate that you have considered and planned for the importance of project management. While you don't need to have a fully documented project plan ready, you should at least have well designed indicative gantt chart, and documented roles and responsibilities so that key stakeholders understand how many resources will need to be invested in this project. Since this relates to costs, ensure your business case is linked to your organization's business plan. You could also consider including a cost benefit analysis which should help with any internal financial appraisal processes.

Website professionals in a Sydney office
21 Nov 2017

8 advantages of implementing an enterprise CMS

Implementing an enterprise CMS across a large organisation is a big job. You can get a head-start with this article that covers and dos and do not of rolling-out an enterprise CMS.
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21 Nov 2017

How to brief a UX consultant to get the best results

Get the best from your UX consultant by following the simple steps in this article on briefing a UX agency. This article will help you get the best results from your UX agency and ensure everyone is talking to one-another at the end of the project.
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How much does usability cost?

Websites that are tested save money by finding issues that are expensive to fix if discovered at a later stage.
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8 steps to creating an effective website brief

The work delivered by your consultant will only be as good as the brief, so we will take you through the best way to brief your consultant, and in turn get the best from your UX consultant.
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How mood boards will save you time and money

You can make the process of website content more manageable and efficient by setting up a simple system. Find out how updating large volumes of web content can be made an easier task.
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21 Nov 2017

Websites for the hotel sector

Providers in the hospitality sector that want to remain competitive cannot afford to ignore the performance of their website.
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21 Nov 2017

Websites for the restaurant sector

The hospitality sector is a highly competitive market. Restaurants that want to remain competitive must consider the performance of their website if they want to build their market position.
Business woman at a meeting in Sydney
21 Nov 2017

How much does a website cost?

You know your organisation needs a strong web presence that powerfully promotes your offering to its target audiences.
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21 Nov 2017

How to choose a Sydney web designer

Working with outsourced web designers, or web designers based over-seas can quickly become difficult, especially if you need to rely on their experience to understand your requirements.
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7 May 2018

eCommerce website design

You need to make sure that your online shop is designed for high conversion rates and sales.
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21 Nov 2017

How AB testing can improve your conversions

You should think of the results of A/B testing as a gift from the customer, they will tell you what they like and what they don’t like about your marketing efforts.
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21 Nov 2017

5 step guide to migrating a website

The migration or rebuild of a business catalyst website will go far smoother if prudent preparation and planning is done before migration begins.
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30 Apr 2018

7 practical steps for web content creation

Web content lies at the foundation of building engaging conversations between your organisation and its customers. Great content will always work to build quality traffic, generate leads and achieve success because it will improve the customer experience.

Create your own website business case

You can have your own website business case in minutes - not weeks. Create your website business case now.

Free account
$0

Per year, AUD.

Create your free account

Create a free account and you can:

  • Download business cases as PDFs (but watermarked)
  • Access free document builders
  • Keep track of all your documents in one place

Create your own website business case

You can have your own website business case in minutes - not weeks. Create your website business case now.

Free account
$0

Per year, CAD.

Create your free account

Create a free account and you can:

  • Download business cases as PDFs (but watermarked)
  • Access all free document builders
  • Keep track of all your documents in one place