![two website professionals working on an accessibility statement](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0029/75269/two-website-professionals-working-on-an-accessibility-statement.jpg?format=webp&quality=90&width=350&height=233)
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Latest persona examples
See the three latest personas created by our persona generator tool. By using our, you can create personas like the below in minutes, not hours.
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Learn about persona creation
You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.
The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.
Going beyond marketing persona examples
You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.
Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.
![two website professionals working on an accessibility statement](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0029/75269/two-website-professionals-working-on-an-accessibility-statement.jpg?format=webp&quality=90&width=350&height=233)
![Screen grab of user testing tools](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0020/108155/luke-chesser-user-testing-tools.jpg?format=webp&quality=90&width=350&height=233)
How to test your website for accessibility
Learn how you can test your website and make it accessible to people living with disability![two website professionals working on an accessibility statement](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0029/75269/two-website-professionals-working-on-an-accessibility-statement.jpg?format=webp&quality=90&width=350&height=233)
How to make a website accessible to people with low or no vision
Learn how you can attract more website visitors and how to improve your website's usability for people with low or no vision![Everyone is welcome](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0020/108137/katie-moum-everyone-is-welcome.jpg?format=webp&quality=90&width=350&height=233)
How to make a website accessible for people living with disability
Learn how to make a website accessible to people living with disability![Everyone is welcome](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0020/108137/katie-moum-everyone-is-welcome.jpg?format=webp&quality=90&width=350&height=233)
How to make a website accessible for people living with motor disability
Learn how to make a website accessible and attract more website visitors and![Young woman smiling outside](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0034/74869/young-lady-smiling-outside.jpg?format=webp&quality=90&width=350&height=233)
How to make a website accessible for people with hearing impairments
Learn how you can attract more website visitors and how to improve your website's usability for people with disabilities![Professional women discussing a website brief](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0021/76080/two-professional-woman-discussing-a-website-brief.jpg?format=webp&quality=90&width=350&height=233)
How to write a website brief that improves your results
A smooth project and a successful outcome are what comes from an effective website brief. Learn how to write your brief by following these simple steps.![Website professionals working on a process of website content publishing](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0029/74945/profressional-website-experts-working-on-a-website-content-process.jpg?format=webp&quality=90&width=350&height=233)
10 steps for writing a process of website content publishing
Creating your own tailored process for publishing web content can be fast and easy![screen grab of a proto persona](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0018/107811/buyer-persona-of-a-young-shopper.jpg?format=webp&quality=90&width=350&height=233)
5 steps for turning a proto-persona into a validated persona
Learn what a proto-persona is, how it can be helpful, and how you can turn them into a useful tool when it comes to making decisions about your website.![Young woman smiling outside](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0034/74869/young-lady-smiling-outside.jpg?format=webp&quality=90&width=350&height=233)
How to use a persona generator to quickly build an effective persona
Save time and effort with this persona generator tool. Create a strong, reliable persona yourself in minutes with the click of a button.![Persona template for a education website, Lauren](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0022/107374/Persona-template-for-The-potential-study-abroad-student.png?format=webp&quality=90&width=350&height=233)
Steps to create a student persona to increase your applications
You use a student persona to boost sales conversions and improve the user experience of your website![A lady sitting on a lounge in her house](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0024/75822/buyer-persona-of-an-ecommerce-shopper.jpg?format=webp&quality=90&width=350&height=233)
5 steps to create a buyer persona that will increase your sales
In just five easy steps you use a buyer persona to boost sales conversions and improve the user experience of your websiteArticles on digital and content marketing
You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.
If you want to learn how to- create your own bespoke personas,
- design briefs
- and policies/procedures
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5 steps to creating a CMS training program for your website editors
Effective website training for your web editors will lead to better web content and a more efficient production process. See the steps you should take when developing a CMS training program.![Professionals in a meeting having a discussion](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0023/25466/professionals-in-meeting.jpg?format=webp&quality=70&width=350&height=156)
How to brief a UX consultant to get the best results
Get the best from your UX consultant by following the simple steps in this article on briefing a UX agency. This article will help you get the best results from your UX agency and ensure everyone is talking to one-another at the end of the project.![Woman conducting user testing on laptop while another woman is taking notes](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0023/25475/two-women-undertaking-user-testing.jpg?format=webp&quality=70&width=350&height=156)
How much does usability cost?
Websites that are tested save money by finding issues that are expensive to fix if discovered at a later stage.![Website professional in a Sydney office](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0025/61756/How-to-create-website-policies-and-procedures-588w.jpg?format=webp&quality=70&width=350&height=156)
How to create website policies and procedures that will improve your website
Design is more personal than food. A mood board is like a taster before the main course.![Work colleagues in a meeting viewing a computer](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0022/25474/professionals-in-meeting-viewing-computer.jpg?format=webp&quality=70&width=350&height=156)
How to write a website accessibility policy and procedure
You can have your website accessibility policy in minutes without spending hours in writing and editing.![Tree testing illustration](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0020/25481/tree-testing-for-websites-illustration.jpg?format=webp&quality=70&width=350&height=156)
How can card sorting and tree testing improve your website?
When people in digital or marketing refer to terms like ‘card sorting’ and ‘tree testing’, many could assume they are code for a departmental bonding exercise that involves playing poker in a national park.![Happy professional woman with portable device](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0021/25464/smiling-woman-with-portable-device.jpg?format=webp&quality=70&width=350&height=156)
8 steps to creating an effective website brief
The work delivered by your consultant will only be as good as the brief, so we will take you through the best way to brief your consultant, and in turn get the best from your UX consultant.![A mood board for a future website design](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0026/65960/mood-boards-for-web-design.jpg?format=webp&quality=70&width=350&height=156)
How mood boards will save you time and money
You can make the process of website content more manageable and efficient by setting up a simple system. Find out how updating large volumes of web content can be made an easier task.![Website professionals in a Sydney office](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0017/34253/website-content-maintenance-system.png?format=webp&quality=70&width=350&height=156)
10 steps towards streamlining the process of website content maintenance
You can make the process of website content more manageable and efficient by setting up a simple system. Find out how updating large volumes of web content can be made an easier task.![Smiling professional woman with laptop writing notes](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0020/25472/smiling-woman-with-laptop-writing.jpg?format=webp&quality=70&width=350&height=156)
Business case for website accessibility
Ensure you've got the basics of your business case covered with our guide on how to write a business case for website accessibility.![Women at a university meeting](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0019/33670/enterprise-CMS-university-sydney-2.jpg?format=webp&quality=70&width=350&height=156)
Twitter Bootstrap for enterprise websites: the pros and cons
Should you use Bootstrap for your website? Learn about the pros and cons of using a common design library for a website that represents your unique brand.![Website professionals in a Sydney office](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0026/61757/benefits-of-an-enterprise-CMS-588w.jpg?format=webp&quality=70&width=350&height=156)
8 advantages of implementing an enterprise CMS
Implementing an enterprise CMS across a large organisation is a big job. You can get a head-start with this article that covers and dos and do not of rolling-out an enterprise CMS.![Young professional woman using tablet device](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0026/25478/young-professional-woman-using-tablet-device.jpg?format=webp&quality=70&width=350&height=156)
Migrating a website into Shopify
If you have an ecommerce website in Business Catalyst, we recommend that you migrate to Shopify.![Professional business woman using portable technology devices in office](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0022/26374/professional-business-woman-using-electronic-devices.jpg?format=webp&quality=70&width=350&height=156)
Websites for the technology sector
Understanding the essential elements for building a website for the technology sector can be daunting.![Business man and woman viewing mobile phone](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0021/25473/colleagues-viewing-mobile-device.jpg?format=webp&quality=70&width=350&height=156)
Websites for the hotel sector
Providers in the hospitality sector that want to remain competitive cannot afford to ignore the performance of their website.![Mature business professionals viewing laptop](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0022/25483/mature-business-professionals.jpg?format=webp&quality=70&width=350&height=156)
Building high performing websites for the corporate sector
Websites are the most valuable commercial property on the planet.![ASX Exchange Centre building in Sydney Australia](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0021/25482/asx-exchange-centre-sydney-australia.jpg?format=webp&quality=70&width=350&height=156)
Designing a winning financial services website
When it comes to designing and building a winning financial services websites, there are particular key elements that are critical.![Mature business woman smiling with hands clasped](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0019/25462/professional-mature-business-woman.jpg?format=webp&quality=70&width=350&height=156)
Websites for the restaurant sector
The hospitality sector is a highly competitive market. Restaurants that want to remain competitive must consider the performance of their website if they want to build their market position.![Fashionable woman posing in floral dress carrying handbag](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0022/25465/fashionable-woman-floral-dress.jpg?format=webp&quality=70&width=350&height=156)
Building an effective website for the retail sector
Understanding the essential elements for building an effective website for the retail sector can be daunting.![Business woman at a meeting in Sydney](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0028/40879/business-woman-in-sydney.jpg?format=webp&quality=70&width=350&height=156)
How much does a website cost?
You know your organisation needs a strong web presence that powerfully promotes your offering to its target audiences.![Profile displayed on a laptop screen illustration](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0027/25479/creating-personas-laptop-illustration.jpg?format=webp&quality=70&width=350&height=156)
How personas can make your website more successful
Ask around your office for the superlative definition of ‘persona’ and a volley of definitions will fly at you ranging from close to the comical.![Work colleagues in a meeting viewing a computer](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0022/25474/professionals-in-meeting-viewing-computer.jpg?format=webp&quality=70&width=350&height=156)
Why use a local user experience agency
A positive user experience (UX) is critical to the success of a website.![Business woman at a meeting in Sydney](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0020/40880/sydney-business-woman.jpg?format=webp&quality=70&width=350&height=156)
How to choose the right UX design agency for your project
A good UX design agency can help companies get ahead of their competitors so it’s important you choose the right one.![Web page wireframe illustration](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0018/25470/wireframe-for-website-building-illustration.jpg?format=webp&quality=70&width=350&height=156)
Why would I need a wireframe design service?
Find out what the value add is on using a professional wireframe design service![Sydney professionals in an office](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0021/33672/enterprise-CMS-service-sydney-5.jpg?format=webp&quality=70&width=350&height=156)
What is website content strategy?
A clear plan of action, that everybody in a web team can understand. It’s achievable and goal based.![Checklist of tasks on clipboard illustration](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0025/25468/checklist-of-tasks-illustration.jpg?format=webp&quality=70&width=350&height=156)
How to use Outbrain to promote your business
Outbrain is a content recommendation platform that will recommend similar content to readers and with effective management, will reach your ideal consumer![Two women in an office using a computer](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0019/25471/two-women-conducting-user-testing.jpg?format=webp&quality=70&width=350&height=156)
How to choose the right type of user testing service for your business?
Choosing the right testing service can both effect your bottom line, and effect your reputation within your organisation.![Mature business woman smiling with hands clasped](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0019/25462/professional-mature-business-woman.jpg?format=webp&quality=70&width=350&height=156)
How to choose the right type of conversion optimisation service
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How to choose a Sydney web designer
Working with outsourced web designers, or web designers based over-seas can quickly become difficult, especially if you need to rely on their experience to understand your requirements.![Digital professionals in Sydney](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0026/33668/enterprise-CMS-service-sydney.jpg?format=webp&quality=70&width=350&height=156)
Banner Blindness - I see the light
Find out what Banner Blindness is and get some useful strategies on how to combat Banner Blindness![Fashionable woman posing in floral dress carrying handbag](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0022/25465/fashionable-woman-floral-dress.jpg?format=webp&quality=70&width=350&height=156)
eCommerce website design
You need to make sure that your online shop is designed for high conversion rates and sales.![AB testing for websites illustration](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0018/25461/ab-testing-for-websites-illustration.jpg?format=webp&quality=70&width=350&height=156)
Why use an AB testing service provider
How do you know if the site design will turn visitors into customers? Can you quantify the effectiveness of a design before it launches?![AB testing for websites illustration](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0018/25461/ab-testing-for-websites-illustration.jpg?format=webp&quality=70&width=350&height=156)
How AB testing can improve your conversions
You should think of the results of A/B testing as a gift from the customer, they will tell you what they like and what they don’t like about your marketing efforts.![Office buildings in reflection of another building on a sunny day](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0025/25477/windows-of-office-building.jpg?format=webp&quality=70&width=350&height=156)
Why use an enterprise CMS for your organisation
Before selecting an enterprise CMS, first find out the benefits of these platforms. Set yourself up for success with helpful tips on making the most of an enterprise CMS.![Smiling professional woman with laptop writing notes](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0020/25472/smiling-woman-with-laptop-writing.jpg?format=webp&quality=70&width=350&height=156)
Business case for a new user-friendly website
Ensure you've got the basics of your business case covered with our guide on how to write a business case for a new website.![Two professionals strategising at a whiteboard](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0026/25469/professionals-strategising-at-a-whiteboard.jpg?format=webp&quality=70&width=350&height=156)
5 step guide to migrating a website
The migration or rebuild of a business catalyst website will go far smoother if prudent preparation and planning is done before migration begins.![Digital professional with tablet in Sydney](https://squizserverpp-5042.kxcdn.com/__data/assets/image/0027/33669/enterprise-CMS-service-sydney-2.jpg?format=webp&quality=70&width=350&height=156)