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Template for 'The energetic millennial' persona, Kara

Save time and money by starting with this 'The energetic millennial' persona example. Learn how to make your financial services website easier to use for Kara. By putting the user first (in this case Kara), you will be creating an experience that meets Kara's expectations, supports their goals and remedies any pain points. This persona example could be used for the financial services industry.

Meet 'The energetic millennial', named Kara

"I just want enough money to buy a good car"

Kara is newly graduated from her university and is looking for a job to start off her career.

This persona is motivated by finding opportunities for her future. This persona is 20-25, and lives in the suburbs . Kara is engaged, has no children and is often kept busy with social media.

People like Kara are super comfortable with technology.

She wants to use her social media skills to possibly do digital marketing.

How Acme Bank can help Kara

Kara has come to Acme Bank because Kara's goal is to buy her own car. Acme Bank could help Kara with this goal by providing a loan with practical repayment options, but one of the reasons why Kara has not yet engaged with Acme Bank is fear that her credit rating isn't good enough.

Website visit goals for www.acme-finance.com

Learn how to make your website easier to use for 'The energetic millennial' persona.

'The energetic millennial' has recently been visiting websites in the financial services sector and has arrived at www.acme-finance.com. Kara has found that most of the websites in the financial services sector have similar messaging and wants to know the main points of difference of Acme Bank.

Important
Website goals Barriers How we can help
See rates for different sized loans. Not knowing which loan she can qualify for. Having an area where she can input her general information and see where she stands compared to others
Gain more information about the loan process The current site has to many industry terms that Kara does not understand Edit the information so it is easy to understand for people who are not friendly with the jargon
See different payment options Kara can not seem to find the payment information located on the site Create a filtering system that will show only the chosen information

Technology

Comfort level with technology

Kara is super comfortable with technology.

Time

Spare time

On an average day, Kara has plenty of spare time.

Jargon

Jargon familiarity

Kara is not familiar with the industry specific terms that are used in the financial services industry.

Social media usage for Kara

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: very high usage
Twitter: high usage
LinkedIn: medium usage

Devices that Kara uses to access the Acme Bank website

Computer

Desktop / laptop

Kara uses a computer to access the Acme Bank website while at home.

Tablet

iPad

Kara uses a tablet to access the Acme Bank website while watching TV.

Mobile

Smart phone

Kara uses a mobile to access the Acme Bank website anytime she is outside the house.

The energetic millennial
Stats for 'Kara' insert_chart
  • Life-stage: looking to start in the workforce
  • Age: 20-25 years
  • Annual income: under $5,000
  • Internet usage: many times a day
  • Social media usage: addicted to
Relationships group
  • Marital status: engaged
  • Children: no
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: super comfortable
  • English level: native

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

If you want to learn how to
  • create your own bespoke personas,
  • design briefs
  • and policies/procedures
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