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Persona template for a financial services website, Kara

Persona template for 'The energetic millennial' that will save you time and money. Learn how to make your financial services website easier to use for Kara.

Meet 'The energetic millennial', Kara

"I just want enough money to buy a good car"

Kara is newly graduated from her university and is looking for a job to start off her career.

Kara is motivated by finding opportunities for her future. Kara is 20-25, and lives in the suburbs . Kara is engaged, has no children and is often kept busy with social media.

Kara is super comfortable with technology.

She wants to use her social media skills to possibly do digital marketing.

How Acme Bank can help Kara

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Social media usage for Kara

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The energetic millennial
Stats for 'Kara' insert_chart
  • Life-stage: looking to start in the workforce
  • Age: 20-25 years
  • Annual income: under $5,000
  • Internet usage: many times a day
  • Social media usage: addicted to
Relationships group
  • Marital status: engaged
  • Children: no
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: super comfortable
  • English level: native

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