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Buyer persona for a new car buyer

Persona template for 'Buyer persona for a new car shopper' that will save you time and money. Learn how to make your Car website easier to use for Bradley.

Meet 'Buyer persona for a new car shopper', Bradley

"I can finally afford to buy a brand new car. Now it's time to decide on which one."

Bradley would prefer to buy an environmentally-friendly car but not sure if he can afford to. He needs a car with enough power to drive his kids and their friends around. The overview page of most of the cars list the features that have not been converted to benefits..

Bradley lives in California and works in LA, so a fuel efficient car is essential due to the hours he spends driving every week. 

Some of the main problems that Bradley has found with a lot of the car websites include:

  • he is constantly prompted to book a test drive, even on his first visit to a webpage when he's not yet had a chance to review the features important to him
  • it's not easy to compare models
  • some of the websites are slow to load
  • most of his selections are not 'remembered' by the website.

Bradley is less impressed with interactive elements and prefers websites that are simple to understand and speak to him using terms he can understand.

He wants to see less information that is not important to him, and more benefits that are important to him and his lifestyle. 

 

Bradley is motivated by career progression and maintaining his social life. Bradley is 35-40, lives in the suburbs and works in the city. Bradley is married, has 3 children and is often kept busy with work and family life.

Bradley is comfortable with technology.

Bradley likes to network when she has spare time but lately his children have been keeping him busy.

How Acme Automotive can help Bradley

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Social media usage for Bradley

Of all the time spent on social media on an average day, the distribution of time is as follows:

See more important information about the 'Buyer persona for a new car shopper' persona by creating a free account.
Buyer persona for a new car shopper
Stats for 'Bradley' insert_chart
  • Life-stage: established in their career
  • Age: 35-40 years
  • Annual income: $51,000 - $70,000
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 3
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

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