We're currently in beta phase

Buyer persona for a new car buyer

Persona template for 'Buyer persona for a new car shopper' that will save you time and money. Learn how to make your Car website easier to use for Bradley.

Meet 'Buyer persona for a new car shopper', Bradley

"I can finally afford to buy a brand new car. Now it's time to decide on which one."

Bradley would prefer to buy an environmentally-friendly car but not sure if he can afford to. He needs a car with enough power to drive his kids and their friends around. The overview page of most of the cars list the features that have not been converted to benefits..

Bradley lives in California and works in LA, so a fuel efficient car is essential due to the hours he spends driving every week. 

Some of the main problems that Bradley has found with a lot of the car websites include:

  • he is constantly prompted to book a test drive, even on his first visit to a webpage when he's not yet had a chance to review the features important to him
  • it's not easy to compare models
  • some of the websites are slow to load
  • most of his selections are not 'remembered' by the website.

Bradley is less impressed with interactive elements and prefers websites that are simple to understand and speak to him using terms he can understand.

He wants to see less information that is not important to him, and more benefits that are important to him and his lifestyle. 


This persona is motivated by career progression and maintaining his social life. This persona is 35-40, lives in the suburbs and works in the city. Bradley is married, has 3 children and is often kept busy with work and family life.

People like Bradley are comfortable with technology.

Bradley likes to network when she has spare time but lately his children have been keeping him busy.

How Acme Automotive can help Bradley

See more important information about the 'Buyer persona for a new car shopper' persona by buying a membership. See prices or buy now.

Social media usage for Bradley

Of all the time spent on social media on an average day, the distribution of time is as follows:

See more important information about the 'Buyer persona for a new car shopper' persona by buying a membership. See prices or buy now.

Buyer persona for a new car shopper
Stats for 'Bradley' insert_chart
  • Life-stage: established in their career
  • Age: 35-40 years
  • Annual income: $51,000 - $70,000
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 3
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

Download this persona

Download this 'Buyer persona for a new car shopper' persona, and more, from just $19 AUD.

Create your own persona

Create your own version of the 'Buyer persona for a new car shopper' persona in minutes, without spending hours assembling your new persona.

Try our persona generator

or see more personas

Two professional woman in an office creating a new persona

More persona templates for the Automotive industry

See persona examples and templates created using our persona generator tool.