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  2. Persona generator
  3. Personas of people living with a disability or disabilities

2 personas for people with disabilities and impairments

Personas are especially important improving the accessibility of your website because the public are increasingly expecting inclusive website experiences. Widen your audience with our personas of people with disabilities and impairments.

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Persona template for The website visitor with a dexterity challenge

Persona template: 'The website visitor with a dexterity challenge'

Jessica
This persona of a website visitor with limited dexterity will help you target your content to the people that matter most - the actual website visitors.
Persona template for The website visitor with a hearing impairment

Persona template: 'The website visitor with a hearing impairment'

Bernadette
This persona of a website visitor with a hearing impairment will help you make your website more accessible and to tailor your content to the people that matter most - the actual website visitors.

Personas for more industries

Browse personas relevant to your industry.

Personas for the finance industry

Personas for the banking / financial service industry that will help you make your content more effective and improve your conversions

See personas for the finance industry

Employee persona templates

Personas of employees that will help you make your content more effective and improve your conversions

See employee persona templates

Personas for the government sector

Persona templates for visitors to government websites. Don't start with a blank page when you can start with our templates

See personas for the government sector

Personas for the education sector

See marketing personas for the higher education industry. Why start with a blank page when you can browse a number of student personas

See personas for the education sector

Student persona examples

See examples of student personas that will improve your marketing results. Browse a number of industry standard student personas

See student persona examples

Personas of people living with a disability or disabilities

Personas of people with disabilities and impairments. Don't start with a blank page when you can start with our templates

See personas of people living with a disability or disabilities Personas of people living with a disability or disabilities

Buyer persona templates

Increase your sales with our buyer personas. Websites that are designed around your buyer personas are more successful than websites that are frustrating to use

See buyer persona templates

Create your own persona!

Create your own persona to match the particular goals and concerns of your target audiences

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Persona ideas

See persona ideas relevant to your industry. Browse personas relevant to your sector and make your website content more targeted to your visitors

See persona ideas

Ready to create your own personas?

You can have a suite of audience personas in minutes - not weeks. Buy a subscription and get access to extra features and a suite of website publishing templates

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

If you want to learn how to
  • create your own bespoke personas,
  • design briefs
  • and policies/procedures
that are specific to your marketing strategy, then we have a number of articles for you below.

Professionals in a meeting having a discussion
21 Nov 2017

How to brief a UX consultant to get the best results

Get the best from your UX consultant by following the simple steps in this article on briefing a UX agency. This article will help you get the best results from your UX agency and ensure everyone is talking to one-another at the end of the project.
Woman conducting user testing on laptop while another woman is taking notes
8 Dec 2017

How much does usability cost?

Websites that are tested save money by finding issues that are expensive to fix if discovered at a later stage.
Happy professional woman with portable device
28 May 2018

8 steps to creating an effective website brief

The work delivered by your consultant will only be as good as the brief, so we will take you through the best way to brief your consultant, and in turn get the best from your UX consultant.
A mood board for a future website design

How mood boards will save you time and money

You can make the process of website content more manageable and efficient by setting up a simple system. Find out how updating large volumes of web content can be made an easier task.
Website professionals in a Sydney office
21 Nov 2017

8 advantages of implementing an enterprise CMS

Implementing an enterprise CMS across a large organisation is a big job. You can get a head-start with this article that covers and dos and do not of rolling-out an enterprise CMS.
Business man and woman viewing mobile phone
21 Nov 2017

Websites for the hotel sector

Providers in the hospitality sector that want to remain competitive cannot afford to ignore the performance of their website.
Mature business woman smiling with hands clasped
21 Nov 2017

Websites for the restaurant sector

The hospitality sector is a highly competitive market. Restaurants that want to remain competitive must consider the performance of their website if they want to build their market position.
Business woman at a meeting in Sydney
21 Nov 2017

How much does a website cost?

You know your organisation needs a strong web presence that powerfully promotes your offering to its target audiences.
Smiling professional man at work using tablet device
21 Nov 2017

How to choose a Sydney web designer

Working with outsourced web designers, or web designers based over-seas can quickly become difficult, especially if you need to rely on their experience to understand your requirements.
Fashionable woman posing in floral dress carrying handbag
7 May 2018

eCommerce website design

You need to make sure that your online shop is designed for high conversion rates and sales.
AB testing for websites illustration
21 Nov 2017

How AB testing can improve your conversions

You should think of the results of A/B testing as a gift from the customer, they will tell you what they like and what they don’t like about your marketing efforts.
Two professionals strategising at a whiteboard
21 Nov 2017

5 step guide to migrating a website

The migration or rebuild of a business catalyst website will go far smoother if prudent preparation and planning is done before migration begins.
Digital professional with tablet in Sydney
30 Apr 2018

7 practical steps for web content creation

Web content lies at the foundation of building engaging conversations between your organisation and its customers. Great content will always work to build quality traffic, generate leads and achieve success because it will improve the customer experience.