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  3. The website visitor with a hearing impairment

Template for 'The website visitor with a hearing impairment' persona, Bernadette

Save time and money by starting with this 'The website visitor with a hearing impairment' persona example. Learn how to make your Government website easier to use for Bernadette. By putting the user first (in this case Bernadette), you will be creating an experience that meets Bernadette's expectations, supports their goals and remedies any pain points. This persona example could be used for the Government industry.

Meet 'The website visitor with a hearing impairment', named Bernadette

"It would be great if more websites had accurate transcripts with their videos"

Bernadette wants to visit the website, but she has trouble consuming video content when there are no captions or transcripts.

This persona is motivated by career progression and getting involved in her local community. This persona is 30-40, lives in the suburbs and works in the city. Bernadette is married, has 3 children and is often kept busy with balancing work and family life.

People like Bernadette are comfortable with technology.

Bernadette likes to spend time outdoors and the time with her family is precious to her.

How Acme Government can help Bernadette

Bernadette has come to Acme Government because Bernadette's goal is find suitable events for her family to go to this weekend. Acme Government could help Bernadette with this goal by Provide information about upcoming public events, but one of the reasons why Bernadette has not yet engaged with Acme Government is her hearing limits how she accesses video content the website.

Website visit goals for www.department.gov

Learn how to make your website easier to use for 'The website visitor with a hearing impairment' persona.

'The website visitor with a hearing impairment' has recently been visiting websites in the Government sector and has arrived at www.department.gov. Bernadette has found that most of the websites in the Government sector have similar messaging and wants to know the main points of difference of Acme Government.

Important
Website goals Barriers How we can help
Learn more about events that are on this weekend. The videos don't offer captions nor a transcript. Offer captions or a transcript for people like Bernadette.

Technology

Comfort level with technology

Bernadette is comfortable with technology.

Time

Spare time

On an average day, Bernadette has a moderate amount of spare time.

Jargon

Jargon familiarity

Bernadette is not familiar with the industry specific terms that are used in the Government industry.

Social media usage for Bernadette

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: high usage
Twitter: very low usage
LinkedIn: very high usage

Devices that Bernadette uses to access the Acme Government website

Computer

Desktop / laptop

Bernadette uses a computer to access the Acme Government website at work.

Tablet

iPad

Bernadette uses a tablet to access the Acme Government website while watching TV.

Mobile

Smart phone

Bernadette uses a mobile to access the Acme Government website when traveling on public transport.

The website visitor with a hearing impairment
Stats for 'Bernadette' insert_chart
  • Life-stage: mid-way through their career
  • Age: 30-40 years
  • Annual income: $51,000 - $70,000
  • Industry: sales
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 3
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

Download this persona

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More persona templates for the disability Government industry

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Jessica
This persona template is relevant to the Government industry.

Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

If you want to learn how to
  • create your own bespoke personas,
  • design briefs
  • and policies/procedures
that are specific to your marketing strategy, then we have a number of articles for you below.

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