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4 buyer persona templates

Visitors to eCommerce websites have their own specific set of needs, goals and tasks to complete. We've created a number of buyer personas templates so that you don't need to start from scratch. Or use our persona generator to create your own buyer persona in minutescreate without spending days writing your persona documents.

More industries

Browse personas relevant to your industry.

All personas

Browser our 30+ industry based personas that help you bring your target audiences to life.

See all our persona templates

Personas for the finance industry

See common goals for visitors to websites in the financial services industry and how you can make your website more intutive for the people visiting your website.

See personas for the finance industry

Education

Visitors to educational websites have their own set of goals and tasks to complete.

Browse through our persona templates

Government

Visitors to educational websites have their own set of goals and tasks to complete.

See personas for visitors to government websites

Ready to create your own personas?

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