Create personas and website processes in minutes - not hours

3 buyer persona templates

Visitors to eCommerce websites have their own specific set of needs, goals and tasks to complete. We've created a number of buyer personas templates so that you don't need to start from scratch. Or use our persona generator to create your own buyer persona in minutescreate without spending days writing your persona documents.

More industries

Browse personas relevant to your industry.

All personas

Browser our 30+ industry based personas that help you bring your target audiences to life.

See all our persona templates

Personas for the finance industry

See common goals for visitors to websites in the financial services industry and how you can make your website more intutive for the people visiting your website.

See personas for the finance industry

Education

Visitors to educational websites have their own set of goals and tasks to complete.

Browse through our persona templates

Government

Visitors to educational websites have their own set of goals and tasks to complete.

See personas for visitors to government websites

Read a blog post about how to create a persona

A fully realised buyer persona will give you the information you need to draw in your target audience and turn regular website visitors into loyal customers and clients.

Creating a buyer persona lets you learn about your audience’s goals and pain points and gives you the tools to create personalised marketing content revolved around them. You give them the means to find solutions to their problems so that they are the hero in their own journey. In order for your ideal audience to follow this path to success, you need to find out who they are and what that path means for them. If they are successful, you will be too.

To boost conversions and your sales, here are five steps to creating buyer personas. Learn how to create a buyer persona.

Persona of an online shopper
About the above online shopper persona

This persona of an online shopper was created by our user-friendly persona generator. Try our persona generator to create your own custom persona.

Ready to create your own personas?

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.


Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

If you want to learn how to
  • create your own bespoke personas,
  • design briefs
  • and policies/procedures
that are specific to your marketing strategy, then we have a number of articles for you below.

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21 Nov 2017

How to brief a UX consultant to get the best results

Get the best from your UX consultant by following the simple steps in this article on briefing a UX agency. This article will help you get the best results from your UX agency and ensure everyone is talking to one-another at the end of the project.
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8 Dec 2017

How much does usability cost?

Websites that are tested save money by finding issues that are expensive to fix if discovered at a later stage.
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28 May 2018

8 steps to creating an effective website brief

The work delivered by your consultant will only be as good as the brief, so we will take you through the best way to brief your consultant, and in turn get the best from your UX consultant.
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How mood boards will save you time and money

You can make the process of website content more manageable and efficient by setting up a simple system. Find out how updating large volumes of web content can be made an easier task.
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21 Nov 2017

8 advantages of implementing an enterprise CMS

Implementing an enterprise CMS across a large organisation is a big job. You can get a head-start with this article that covers and dos and do not of rolling-out an enterprise CMS.
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21 Nov 2017

Websites for the hotel sector

Providers in the hospitality sector that want to remain competitive cannot afford to ignore the performance of their website.
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21 Nov 2017

Websites for the restaurant sector

The hospitality sector is a highly competitive market. Restaurants that want to remain competitive must consider the performance of their website if they want to build their market position.
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21 Nov 2017

How much does a website cost?

You know your organisation needs a strong web presence that powerfully promotes your offering to its target audiences.
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21 Nov 2017

How to choose a Sydney web designer

Working with outsourced web designers, or web designers based over-seas can quickly become difficult, especially if you need to rely on their experience to understand your requirements.
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7 May 2018

eCommerce website design

You need to make sure that your online shop is designed for high conversion rates and sales.
AB testing for websites illustration
21 Nov 2017

How AB testing can improve your conversions

You should think of the results of A/B testing as a gift from the customer, they will tell you what they like and what they don’t like about your marketing efforts.
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21 Nov 2017

5 step guide to migrating a website

The migration or rebuild of a business catalyst website will go far smoother if prudent preparation and planning is done before migration begins.
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30 Apr 2018

7 practical steps for web content creation

Web content lies at the foundation of building engaging conversations between your organisation and its customers. Great content will always work to build quality traffic, generate leads and achieve success because it will improve the customer experience.