Personas

Document details 

Persona prepared by of
Email:
Website: .

Problem to solve: .
Age range: years.
Gender: both males and females.
Marital status: married.
Children: 1.
Education level: a certificate.
Technical level: not comfortable.
Internet usage: many times a day.
Annual income: $51,000 - $70,000.
Work industry:
Motivation: (e.g. career progression, reputation etc).
High priority web information: .
Main fear preventing engagement: (e.g. fear of getting locked into something, finding a better deal elsewhere).
How products help them to achieve their goals: (e.g. consolidating and simplifying their financial accounts).

Additional information about our audience: (e.g. Jack likes to network when he has spare time but lately his kids have been keeping him busy).

Image for the persona: