Persona prepared by of
Problem to solve: .
Age range: years.
Gender: both males and females.
Marital status: married.
Education level: a certificate.
Technical level: not comfortable.
Internet usage: many times a day.
Annual income: $51,000 - $70,000.
Motivation: (e.g. career progression, reputation etc).
High priority web information: .
Main fear preventing engagement: (e.g. fear of getting locked into something, finding a better deal elsewhere).
How products help them to achieve their goals: (e.g. consolidating and simplifying their financial accounts).
Additional information about our audience: (e.g. Jack likes to network when he has spare time but lately his kids have been keeping him busy).
Image for the persona: