my new persona is , has child(ren), lives , and .
my new persona earns a year .
On an average day, my new persona has
spare time and
is usually kept busy with .my new persona is motivated by
's is .
Our product / service can help with my new persona's by .
familiar with the industry specific terms used in our industry.
The main reason/fear for my new persona not engaging with us yet is: .
The primary reason(s) for visiting our website, , is to ,
but some common barriers to this persona achieving their goal(s) on our website include .
If we improved our website by:
then our website would help my new persona to .
Some additional information about this persona is: .
Now for some house-keeping to finish up
Document feature colour:
One final question, are you a robot?