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  3. Buyer persona templates
  4. Buyer persona templates

3 buyer persona templates

Visitors to eCommerce websites have their own specific set of needs, goals and tasks to complete. We've created a number of buyer personas templates so that you don't need to start from scratch. Or use our persona generator to create your own buyer persona in minutescreate without spending days writing your persona documents.

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Persona for The online shopping professional

Buyer persona template: 'The online shopping professional'

Sarah
Increase online sales with this ethical online shopper persona. Better targeted content leads to better sales.
Persona for The ethical e-commerce buyer

Buyer persona template: 'The ethical e-commerce buyer'

Sally
Increase online sales with this online shopping professional persona. Better targeted content leads to better sales.
Three young woman looking through their shopping bags

Create your own e-commerce industry persona

Create your own persona based on your audience attributes, without spending hours working on your persona. Save time and money by using our online tool.

More industries

Browse personas relevant to your industry.

All personas

Browser our 30+ industry based personas that help you bring your target audiences to life.

See all our persona templates

Personas for the finance industry

See common goals for visitors to websites in the financial services industry and how you can make your website more intutive for the people visiting your website.

See personas for the finance industry

Education

Visitors to educational websites have their own set of goals and tasks to complete.

Browse through our persona templates

E-commerce / retail

Increase your sales by marketing your website directly to your ideal shoppers

See personas for the e-commerce / retail industry e-Commerce

Government

Visitors to educational websites have their own set of goals and tasks to complete.

See personas for visitors to government websites

Create your own persona

You can create your own persona in minutes, without spending days editing and re-inventing the wheel

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