Template for 'The online shopping professional' persona, Sarah
Save time and money by starting with this 'The online shopping professional' persona example. Learn how to make your retail website easier to use for Sarah. By putting the user first (in this case Sarah), you will be creating an experience that meets Sarah's expectations, supports their goals and remedies any pain points. This persona example could be used for the retail industry.
Meet 'The online shopping professional', named Sarah
"I love shopping but seeing some of the recent documentaries on the fashion industry and the impact on the environment, has been really eye opening"
Sarah loves shopping online and will often talk about her purchases with her friends.
Sarah wants to buy ethically but finds that websites don't always information much information about their sourcing and manufacturing processes.
This persona is motivated by career progression and reputation. This persona is 25, lives in the suburbs and works in the city. Sarah is single, has no children and is often kept busy with going out with her friends and keeping fit.
People like Sarah are comfortable with technology.
Sarah has recently seen documentaries on the environmental footprint of the fashion industry and really wants to feel good about her purchases.
How Acme Shoes can help Sarah
Sarah has come to Acme Shoes because Sarah's goal is stay up to date with fashion trends. Acme Shoes could help Sarah with this goal by offering great quality products with excellent customer service, but one of the reasons why Sarah has not yet engaged with Acme Shoes is concerned about the sourcing of the materials and how the manufacturing of the products has impacted the environment.
Website visit goals for www.acme-shoes.com
Learn how to make your website easier to use for 'The online shopping professional' persona.
'The online shopping professional' has recently been visiting websites in the retail sector and has arrived at www.acme-shoes.com. Sarah has found that most of the websites in the retail sector have similar messaging and wants to know the main points of difference of Acme Shoes.
ImportantWebsite goals | Barriers | How we can help |
---|---|---|
Browse products and see how quickly they can be delivered | A menu structure that's not logical | Making the menu structure more intuitive |
Technology
Sarah is comfortable with technology.
Time
On an average day, Sarah has a moderate amount of spare time.
Jargon
Sarah is fairly familiar with the industry specific terms that are used in the retail industry.
Devices that Sarah uses to access the Acme Shoes website
Computer
Sarah uses a computer to access the Acme Shoes website at work and at night.
Tablet
Sarah uses a tablet to access the Acme Shoes website while watching TV.
Mobile
Sarah uses a mobile to access the Acme Shoes website when traveling on public transport.
Stats for 'Sarah' insert_chart
- Life-stage: beginning their career
- Age: 25 years
- Annual income: $51,000 - $70,000
- Industry: marketing
- Internet usage: many times a day
- Social media usage: very active
Relationships group
- Marital status: single
- Children: no
Education/skills school
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native
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Social media usage for Sarah
Of all the time spent on social media on an average day, the distribution of time is as follows: