Buyer persona template for a retail website, Sally
Save time and money by starting with this 'The ethical e-commerce buyer' persona example. Learn how to make your retail website easier to use for Sally. By putting the user first (in this case Sally), you will be creating an experience that meets Sally's expectations, supports their goals and remedies any pain points. This persona example could be used for the retail industry.
Meet 'The ethical e-commerce buyer', named Sally
"I love shopping but seeing some of the recent documentaries on the fashion industry and the impact on the environment, has been really eye opening"
Sarah loves shopping online and will often talk about her purchases with her friends.
This persona is motivated by career progression and reputation. This persona is 25, lives in the suburbs and works in the city. Sally is single, has no children and is often kept busy with going out with her friends and keeping fit.
People like Sally are comfortable with technology.
Sarah has recently seen documentaries on the environmental footprint of the fashion industry and really wants to feel good about her purchases.
How Acme Shoes can help Sally
Sally has come to Acme Shoes because Sally's goal is stay up to date with fashion trends. Acme Shoes could help Sally with this goal by offering great quality products with excellent customer service, but one of the reasons why Sally has not yet engaged with Acme Shoes is concerned about the sourcing of the materials and how the manufacturing of the products has impacted the environment.
Website visit goals for www.acme-shoes.com
Learn how to make your website easier to use for 'The ethical e-commerce buyer' persona.
'The ethical e-commerce buyer' has recently been visiting websites in the retail sector and has arrived at www.acme-shoes.com. Sally has found that most of the websites in the retail sector have similar messaging and wants to know the main points of difference of Acme Shoes.Important
|How we can help
|browser products and see how quickly they can be delivered
|a menu structure that's not logical
|making the menu structure more intuitive
Sally is comfortable with technology.
On an average day, Sally has a moderate amount of spare time.
Sally is fairly familiar with the industry specific terms that are used in the retail industry.
Devices that Sally uses to access the Acme Shoes website
Sally uses a computer to access the Acme Shoes website at work and at night.
Sally uses a tablet to access the Acme Shoes website while watching TV.
Sally uses a mobile to access the Acme Shoes website when traveling on public transport.
Stats for 'Sally' insert_chart
- Marital status: single
- Children: no
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native