Create personas and website processes in minutes - not hours

3 buyer persona templates

Visitors to eCommerce websites have their own specific set of needs, goals and tasks to complete. We've created a number of buyer personas templates so that you don't need to start from scratch. Or use our persona generator to create your own buyer persona in minutescreate without spending days writing your persona documents.

More industries

Browse personas relevant to your industry.

All personas

Browser our 30+ industry based personas that help you bring your target audiences to life.

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Personas for the finance industry

See common goals for visitors to websites in the financial services industry and how you can make your website more intutive for the people visiting your website.

See personas for the finance industry


Visitors to educational websites have their own set of goals and tasks to complete.

Browse through our persona templates


Visitors to educational websites have their own set of goals and tasks to complete.

See personas for visitors to government websites

Read a blog post about how to create a persona

A fully realised buyer persona will give you the information you need to draw in your target audience and turn regular website visitors into loyal customers and clients.

Creating a buyer persona lets you learn about your audience’s goals and pain points and gives you the tools to create personalised marketing content revolved around them. You give them the means to find solutions to their problems so that they are the hero in their own journey. In order for your ideal audience to follow this path to success, you need to find out who they are and what that path means for them. If they are successful, you will be too.

To boost conversions and your sales, here are five steps to creating buyer personas. Learn how to create a buyer persona.

Persona of an online shopper
About the above online shopper persona

This persona of an online shopper was created by our user-friendly persona generator. Try our persona generator to create your own custom persona.

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