Buyer persona template for the environmentally conscious buyer
Persona template for 'The environmentally conscious buyer' that will save you time and money. Learn how to make your retail website easier to use for Sarah.
Meet 'The environmentally conscious buyer', Sarah
"I've been learning about the impact of fast fashion on the environment and I don't want to contribute to the problem"
Sarah loves shopping online and will often talk about her purchases with her friends.
Sarah wants to buy ethically and would prefer to buy from a US based company, but finds that websites don't always information much information about their sourcing and manufacturing processes.
Sarah is motivated by career progression and reputation. Sarah is 25, lives in the suburbs and works in the city. Sarah is single, has no children and is often kept busy with going out with her friends and keeping fit.
Sarah is comfortable with technology.
Sarah has recently seen documentaries on the environmental footprint of the fashion industry and really wants to feel good about her purchases.
How Acme Clothes can help Sarah
Website visit goals for www.acme-clothes.com
Learn how to make your website easier to use for 'The environmentally conscious buyer' persona.
'The environmentally conscious buyer' has recently been visiting websites in the retail sector and has arrived at www.acme-clothes.com. Sarah has found that most of the websites in the retail sector have similar messaging and wants to know the main points of difference of Acme Clothes.Important
Stats for 'Sarah' insert_chart
- Life-stage: beginning their career
- Age: 25 years
- Annual income: $51,000 - $70,000
- Industry: marketing
- Internet usage: many times a day
- Social media usage: very active
- Marital status: single
- Children: no
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native