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Buyer persona template for the environmentally conscious buyer

Persona template for 'The environmentally conscious buyer' that will save you time and money. Learn how to make your retail website easier to use for Sarah.

Meet 'The environmentally conscious buyer', Sarah

"I've been learning about the impact of fast fashion on the environment and I don't want to contribute to the problem"

Sarah loves shopping online and will often talk about her purchases with her friends.

Sarah wants to buy ethically and would prefer to buy from a US based company, but finds that websites don't always information much information about their sourcing and manufacturing processes. 

Sarah is motivated by career progression and reputation. Sarah is 25, lives in the suburbs and works in the city. Sarah is single, has no children and is often kept busy with going out with her friends and keeping fit.

Sarah is comfortable with technology.

Sarah has recently seen documentaries on the environmental footprint of the fashion industry and really wants to feel good about her purchases.

How Acme Clothes can help Sarah

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Social media usage for Sarah

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The environmentally conscious buyer
Stats for 'Sarah' insert_chart
  • Life-stage: beginning their career
  • Age: 25 years
  • Annual income: $51,000 - $70,000
  • Industry: marketing
  • Internet usage: many times a day
  • Social media usage: very active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

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