Persona template for: The environmentally conscious buyer
Save time and money by starting with this 'The environmentally conscious buyer' persona example. Learn how to make your retail website easier to use for Sarah. By putting the user first (in this case Sarah), you will be creating an experience that meets Sarah's expectations, supports their goals and remedies any pain points. This persona example could be used for the retail industry.
Meet 'The environmentally conscious buyer', named Sarah
"I've been learning about the impact of fast fashion on the environment and I don't want to contribute to the problem"
Sarah loves shopping online and will often talk about her purchases with her friends.
Sarah wants to buy ethically but finds that websites don't always information much information about their sourcing and manufacturing processes.
This persona is motivated by career progression and reputation. This persona is 25, lives in the suburbs and works in the city. Sarah is single, has no children and is often kept busy with going out with her friends and keeping fit.
People like Sarah are comfortable with technology.
Sarah has recently seen documentaries on the environmental footprint of the fashion industry and really wants to feel good about her purchases.
How Acme Clothes can help Sarah
Sarah has come to Acme Clothes because Sarah's goal is stay up to date with fashion trends. Acme Clothes could help Sarah with this goal by offering great quality products with excellent customer service, but one of the reasons why Sarah has not yet engaged with Acme Clothes is concerned about the sourcing of the materials and how the manufacturing of the products has impacted the environment.
Website visit goals for www.acme-clothes.com
Learn how to make your website easier to use for 'The environmentally conscious buyer' persona.
'The environmentally conscious buyer' has recently been visiting websites in the retail sector and has arrived at www.acme-clothes.com. Sarah has found that most of the websites in the retail sector have similar messaging and wants to know the main points of difference of Acme Clothes.Important
|How we can help
|Get some information about the conditions of the factory where the clothes were made
|A menu structure that's not logical
|Making the menu structure more intuitive
|Find details about how easy the clothes will be to recycle or re-use
|There is no information about this on the website
|Make this information available as part of the product description.
|Find out where the clothes were made
|The information is not consolidated and it takes effort to cobble this information together.
|Consolidate this information and make it easy to find.
Sarah is comfortable with technology.
On an average day, Sarah has a moderate amount of spare time.
Sarah is fairly familiar with the industry specific terms that are used in the retail industry.
Devices that Sarah uses to access the Acme Clothes website
Sarah uses a computer to access the Acme Clothes website at work and at night.
Sarah uses a tablet to access the Acme Clothes website while watching TV.
Sarah uses a mobile to access the Acme Clothes website when traveling on public transport.
Stats for 'Sarah' insert_chart
- Marital status: single
- Children: no
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native