Persona template for: The ethical online shopper
Persona template for 'The ethical online shopper' that will save you time and money. Learn how to make your retail / eCommerce website easier to use for Sally.
Meet 'The ethical online shopper', Sally
"I love shopping but seeing some of the recent documentaries on the fashion industry and the impact on the environment, has been really eye opening"
Sarah loves shopping online and will often talk about her purchases with her friends.
Sally wants to buy ethically but finds that websites don't always information much information about their sourcing and manufacturing processes.
This persona is motivated by career progression and reputation. This persona is 25, lives in the suburbs and works in the city. Sally is single, has no children and is often kept busy with going out with her friends and keeping fit.
People like Sally are comfortable with technology.
Sarah has recently seen documentaries on the environmental footprint of the fashion industry and really wants to feel good about her purchases.
How Acme Shoes can help Sally
See more important information about the 'The ethical online shopper' persona by buying a membership. See prices or buy now.
Website visit goals for www.acme-shoes.com
Learn how to make your website easier to use for 'The ethical online shopper' persona.
'The ethical online shopper' has recently been visiting websites in the retail / eCommerce sector and has arrived at www.acme-shoes.com. Sally has found that most of the websites in the retail / eCommerce sector have similar messaging and wants to know the main points of difference of Acme Shoes.
ImportantSee more important information about the 'The ethical online shopper' persona by buying a membership. See prices or buy now.
See more important information about the 'The ethical online shopper' persona by buying a membership. See prices or buy now.
Stats for 'Sally' insert_chart
- Life-stage: beginning their career
- Age: 25 years
- Annual income: $51,000 - $70,000
- Industry: marketing
- Internet usage: many times a day
- Social media usage: very active
Relationships group
- Marital status: single
- Children: no
Education/skills school
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native
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Social media usage for Sally
Of all the time spent on social media on an average day, the distribution of time is as follows: