Buyer persona template for the ethical online shopper
Persona template for 'The ethical online shopper' that will save you time and money. Learn how to make your retail / eCommerce website easier to use for Sally.
Meet 'The ethical online shopper', Sally
"I love shopping but seeing some of the recent documentaries on the fashion industry and the impact on the environment, has been really eye opening"
Sarah loves shopping online and will often talk about her purchases with her friends.
Sally wants to buy ethically but finds that websites don't always information much information about their sourcing and manufacturing processes.
Sally is motivated by career progression and reputation. Sally is 25, lives in the suburbs and works in the city. Sally is single, has no children and is often kept busy with going out with her friends and keeping fit.
Sally is comfortable with technology.
Sarah has recently seen documentaries on the environmental footprint of the fashion industry and really wants to feel good about her purchases.
How Acme Shoes can help Sally
Website visit goals for www.acme-shoes.com
Learn how to make your website easier to use for 'The ethical online shopper' persona.
'The ethical online shopper' has recently been visiting websites in the retail / eCommerce sector and has arrived at www.acme-shoes.com. Sally has found that most of the websites in the retail / eCommerce sector have similar messaging and wants to know the main points of difference of Acme Shoes.Important
Stats for 'Sally' insert_chart
- Life-stage: beginning their career
- Age: 25 years
- Annual income: $51,000 - $70,000
- Industry: marketing
- Internet usage: many times a day
- Social media usage: very active
- Marital status: single
- Children: no
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native