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Buyer persona template for the ethical online shopper

Persona template for 'The ethical online shopper' that will save you time and money. Learn how to make your retail / eCommerce website easier to use for Sally.

Meet 'The ethical online shopper', Sally

"I love shopping but seeing some of the recent documentaries on the fashion industry and the impact on the environment, has been really eye opening"

Sarah loves shopping online and will often talk about her purchases with her friends.

Sally wants to buy ethically  but finds that websites don't always information much information about their sourcing and manufacturing processes. 

Sally is motivated by career progression and reputation. Sally is 25, lives in the suburbs and works in the city. Sally is single, has no children and is often kept busy with going out with her friends and keeping fit.

Sally is comfortable with technology.

Sarah has recently seen documentaries on the environmental footprint of the fashion industry and really wants to feel good about her purchases.

How Acme Shoes can help Sally

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Social media usage for Sally

Of all the time spent on social media on an average day, the distribution of time is as follows:

See more important information about the 'The ethical online shopper' persona by creating a free account.
The ethical online shopper
Stats for 'Sally' insert_chart
  • Life-stage: beginning their career
  • Age: 25 years
  • Annual income: $51,000 - $70,000
  • Industry: marketing
  • Internet usage: many times a day
  • Social media usage: very active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

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