Marketing persona for a new electric car buyer
Persona template for 'Buyer persona for a new electric car shopper' that will save you time and money. Learn how to make your Car website easier to use for Toby.
Meet 'Buyer persona for a new electric car shopper', Toby
"I can finally afford to buy a brand new car. Now it's time to decide on which one."
Toby would prefer to buy an environmentally-friendly car but not sure if he can afford to. He wants to be able to save money but is worried about the range of electric cars..
Bradley lives in California and works in LA, so an electric car is very appealing to him due to the hours he spends driving every week. He just wants a standard electric car - it doesn't need to have super performance or be able to drive a marathon. It just needs to reliably get him to work, and to enable him to drive him and his family around on weekends. He definitely does not want his wife getting stranded somewhere.
Some of the main questions that Bradley wants answered by car websites include:
- how far can the electric car go on one charge?
- when I do need to charge, how long will it take?
- how much does it cost to charge my car?
- where can I charge my car because I'm worried about getting stranded?
Bradley is less impressed with interactive elements and prefers websites that are simple to understand and speak to him using terms he can understand.
He wants to see less information that is not important to him, and more benefits of driving an electric car.
This persona is motivated by saving money on fuel and car safety. This persona is 35-40, lives in the suburbs and works in the city. Toby is married, has 3 children and is often kept busy with work and family life.
People like Toby are comfortable with technology.
Toby likes to network when she has spare time but lately his children have been keeping him busy.
How Acme Automotive can help Toby
Website visit goals for www.acme-automotive.com
Learn how to make your website easier to use for 'Buyer persona for a new electric car shopper' persona.
'Buyer persona for a new electric car shopper' has recently been visiting websites in the Car sector and has arrived at www.acme-automotive.com. Toby has found that most of the websites in the Car sector have similar messaging and wants to know the main points of difference of Acme Automotive.Important
Stats for 'Toby' insert_chart
- Life-stage: established in their career
- Age: 35-40 years
- Annual income: $71,000 - $90,000
- Internet usage: many times a day
- Social media usage: active
- Marital status: married
- Children: 3
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native