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Persona template for a Financial services website, John

Persona template for 'The young tradesman' that will save you time and money. Learn how to make your Financial services website easier to use for John.

Meet 'The young tradesman', John

"I'd like to start my own business but I don't know if I could borrow enough money"

John has been excelling at his current work and believes he has what it takes to open his own business.

John is motivated by his social life with his buddies. John is 25-30, and lives in the suburbs . John is single, has no children and is often kept busy with working full-time.

John is not comfortable with technology.

John love going to the pub with his friend after work to watch football. He and his friends will sometimes talk about the rates they get for loans.

How Acme Anvils can help John

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Social media usage for John

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The young tradesman
Stats for 'John' insert_chart
  • Life-stage: mid-way through their career
  • Age: 25-30 years
  • Annual income: $51,000 - $70,000
  • Internet usage: once a day
  • Social media usage: active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: a high school certificate
  • Technical level: not comfortable
  • English level: native

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