Persona template for a Financial services website, Patricia
Persona template for 'The seasoned professional' that will save you time and money. Learn how to make your Financial services website easier to use for Patricia.
Meet 'The seasoned professional', Patricia
"I want to get ahead of the game in planning for my retirement so that I don't stress about it later"
Patricia expects her business to grow in the future so she wants to begin the process of planning for retirement now while she has more spare time.
This persona is motivated by being able to retire comfortably. This persona is 40-50, and lives in the suburbs . Patricia is married, has 2 children and is often kept busy with work and taking her children to soccer practice.
People like Patricia are comfortable with technology.
She likes spending quality time with extended family when they are in town.
How Acme Financial can help Patricia
Website visit goals for www.achme-finance.com
Learn how to make your website easier to use for 'The seasoned professional' persona.
'The seasoned professional' has recently been visiting websites in the Financial services sector and has arrived at www.achme-finance.com. Patricia has found that most of the websites in the Financial services sector have similar messaging and wants to know the main points of difference of Acme Financial.Important
Stats for 'Patricia' insert_chart
- Life-stage: established in their career
- Age: 40-50 years
- Annual income: $71,000 - $90,000
- Internet usage: many times a day
- Social media usage: not active
- Marital status: married
- Children: 2
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: fluent