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Persona samples and templates

The below industry standard persona samples and templates were all created by our persona generator tool.

See example persona templates
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Buyer persona for a new electric car shopper

Persona: 'Buyer persona for a new electric car shopper'

Meet Toby.
Persona generator tool

Create your own proto persona

Create your own proto persona based on your audience attributes, without spending hours working on your persona. Save time and money by using our online tool.
The young school leaver

Persona: 'The young school leaver'

Meet Sally.
The busy construction worker

Persona: 'The busy construction worker'

Meet Tom.
The potential graduate student

Persona: 'The potential graduate student'

Meet Robert.
The soon to retire business person

Persona: 'The soon to retire business person'

Meet Gary.
The energetic millennial

Persona: 'The energetic millennial'

Meet Kara.
The seasoned professional

Persona: 'The seasoned professional'

Meet Patricia.
The study abroad student

Persona: 'The study abroad student'

Meet Craig.
The time-poor professional

Persona: 'The time-poor professional'

Meet Tom.
The Stay at Home Mother

Persona: 'The Stay at Home Mother'

Meet Alex.
The Time Poor Marketing Manager

Persona: 'The Time Poor Marketing Manager'

Meet Lisa.
The young tradesman

Persona: 'The young tradesman'

Meet John.
The busy mature-age student

Persona: 'The busy mature-age student'

Meet Eloise.
The Ambitious Marketing Assistant

Persona: 'The Ambitious Marketing Assistant'

Meet Amy.
The Organized Project Manager

Persona: 'The Organized Project Manager'

Meet Audrey.
The hard working police officer

Persona: 'The hard working police officer'

Meet James.
The potential study abroad student

Persona: 'The potential study abroad student'

Meet Lauren.
The parent of a potential study abroad student

Persona: 'The parent of a potential study abroad student'

Meet Jim.
Young adult traveling to Australia

Persona: 'Young adult traveling to Australia'

Meet Cole.
The caring grandmother

Persona: 'The caring grandmother'

Meet Anita.
The hard working, successful sales manager

Persona: 'The hard working, successful sales manager'

Meet Chris.
The student that wants to study abroad in North America

Persona: 'The student that wants to study abroad in North America'

Meet Carly.
The parent of a student wanting to study abroad in Australia

Persona: 'The parent of a student wanting to study abroad in Australia'

Meet Diane.
The traveler

Persona: 'The traveler'

Meet Jacob.
The ambitious corporate warrior

Persona: 'The ambitious corporate warrior'

Meet John.
The nervous school leaver

Persona: 'The nervous school leaver'

Meet Sarah.
The busy primary school teacher

Persona: 'The busy primary school teacher'

Meet Christy.
The father looking to return to work

Persona: 'The father looking to return to work'

Meet Colin.
The enthusiastic college applicant

Persona: 'The enthusiastic college applicant'

Meet Sarah.
The busy business owner

Persona: 'The busy business owner'

Meet Taylor.
The hard working small business owner

Persona: 'The hard working small business owner'

Meet Jason.
Young university graduate in her graduation gown

Create your own education industry persona

Create your own persona based on your audience attributes, without spending hours working on your persona. Save time and money by using our online tool.
Generic couple silhouette

Create your own government website persona

Create your own persona based on your audience attributes, without spending hours working on your persona. Save time and money by using our online tool.
Persona generator tool

Create your own persona!

Create your own persona based on your audience attributes, without spending hours working on your persona. Save time and money by using our online tool.
Generic couple silhouette

Create your own finance industry persona

Create your own persona based on your audience attributes, without spending hours working on your persona. Save time and money by using our online tool.
The enthusiastic community member

Persona: 'The enthusiastic community member'

Meet Lisa.
The website visitor with limited dexterity

Persona: 'The website visitor with limited dexterity'

Meet Tom.
The ambitious networker

Persona: 'The ambitious networker'

Meet Brad.
The online shopping professional

Persona: 'The online shopping professional'

Meet Sarah.
The ethical online shopper

Persona: 'The ethical online shopper'

Meet Tanya.
The ethical e-commerce buyer

Persona: 'The ethical e-commerce buyer'

Meet Sally.
Three young woman looking through their shopping bags

Create your own e-commerce industry persona

Create your own persona based on your audience attributes, without spending hours working on your persona. Save time and money by using our online tool.
The enthusiastic business owner

Persona: 'The enthusiastic business owner'

Meet Simon.
The mother of a potential study abroad student

Persona: 'The mother of a potential study abroad student'

Meet Samina.
The University Professor/Researcher of Immunology

Persona: 'The University Professor/Researcher of Immunology'

Meet Tatiana.
The hardworking cafe-goer

Persona: 'The hardworking cafe-goer'

Meet Heidi.
The Event Organizer

Persona: 'The Event Organizer'

Meet Isabelle.
The Prepared Professional

Persona: 'The Prepared Professional'

Meet Sandra.
The Small Business New Hire

Persona: 'The Small Business New Hire'

Meet Emily.
The Efficient HR Employee

Persona: 'The Efficient HR Employee'

Meet Julia.
The Accomplished Marketing Manager

Persona: 'The Accomplished Marketing Manager'

Meet James.
The Ambitious UX Pro

Persona: 'The Ambitious UX Pro'

Meet Jonathan.
The website visitor with a dexterity challenge

Persona: 'The website visitor with a dexterity challenge'

Meet Jessica.
The website visitor with a hearing impairment

Persona: 'The website visitor with a hearing impairment'

Meet Bernadette.
Generic couple silhouette

Create your own accessibility focussed persona

Create your own persona based on your audience attributes, without spending hours working on your persona. Save time and money by using our online tool.
Buyer persona for a new car shopper

Persona: 'Buyer persona for a new car shopper'

Meet Bradley.
The retiree that doesn't think 401(k) is enough

Persona: 'The retiree that doesn't think 401(k) is enough'

Meet Devin.
The laborer focused on making ends meet

Persona: 'The laborer focused on making ends meet'

Meet Dennis.
The grandma leaving an inheritance

Persona: 'The grandma leaving an inheritance'

Meet Shelby.
The potential international student

Persona: 'The potential international student'

Meet Lauren.

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