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  3. The University Professor/Researcher of Immunology

Template for 'The University Professor/Researcher of Immunology' persona, Tatiana

Save time and money by starting with this 'The University Professor/Researcher of Immunology' persona example. Learn how to make your biotechnology website easier to use for Tatiana. By putting the user first (in this case Tatiana), you will be creating an experience that meets Tatiana's expectations, supports their goals and remedies any pain points. This persona example could be used for the biotechnology industry.

Meet 'The University Professor/Researcher of Immunology', named Tatiana

"I want to convince the University I’m working for to invest in a Mass Cytometry product that would help us research immunities for various cancers"

Tatiana is a very experienced immunology professor and researcher that loves her job, even if it keeps her very busy.

This persona is motivated by Tatiana is motivated by empowering her students and helping to fight cancer. This persona is 50-55, lives in the suburbs and works close to the city. Tatiana is married, has 2 children and is often kept busy with work and her hobbies.

People like Tatiana are super comfortable with technology.

She has always been interested in science and is excited about all of the technological developments that have happened in recent years and is looking forward to seeing how it can help the medical sphere..

How Fluidigm can help Tatiana

Tatiana has come to Fluidigm because Tatiana's goal is to get the university she works for to invest in Mass Cytometry products to help research immunities to fight cancer. Fluidigm could help Tatiana with this goal by providing business cases to send to the university, but one of the reasons why Tatiana has not yet engaged with Fluidigm is because the people in charge of approving the project won’t understand the jargon or what the products do.

Website visit goals for www.fluidigm.com

Learn how to make your website easier to use for 'The University Professor/Researcher of Immunology' persona.

'The University Professor/Researcher of Immunology' has recently been visiting websites in the biotechnology sector and has arrived at www.fluidigm.com. Tatiana has found that most of the websites in the biotechnology sector have similar messaging and wants to know the main points of difference of Fluidigm.

Important
Website goals Barriers How we can help
get her university to invest in Mass Cytometry research products not being able to effectively communicate the importance of the technology to the people in charge Develop business cases and videos that are easy to understand for people who aren’t familiar with the jargon surrounding the industry

Technology

Comfort level with technology

Tatiana is super comfortable with technology.

Time

Spare time

On an average day, Tatiana has very little spare time.

Jargon

Jargon familiarity

Tatiana is very familiar with the industry specific terms that are used in the biotechnology industry.

Social media usage for Tatiana

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: medium usage
Twitter: medium usage
LinkedIn: low usage

Devices that Tatiana uses to access the Fluidigm website

Computer

Desktop / laptop

Tatiana uses a computer to access the Fluidigm website at work.

Tablet

iPad

Tatiana uses a tablet to access the Fluidigm website while on her lunch break.

Mobile

Smart phone

Tatiana uses a mobile to access the Fluidigm website at home.

The University Professor/Researcher of Immunology
Stats for 'Tatiana' insert_chart
  • Life-stage: established in their career
  • Age: 50-55 years
  • Annual income: $101,000 - $200,000
  • Industry: teaching / education / training
  • Internet usage: a few times a day
  • Social media usage: not active
Relationships group
  • Marital status: married
  • Children: 2
Education/skills school
  • Education level: a PhD
  • Technical level: super comfortable
  • English level: native

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

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