Create personas and website processes in minutes - not hours

Template for 'The Small Business New Hire' persona, Emily

Save time and money by starting with this 'The Small Business New Hire' persona example. Learn how to make your website services website easier to use for Emily. By putting the user first (in this case Emily), you will be creating an experience that meets Emily's expectations, supports their goals and remedies any pain points. This persona example could be used for the website services industry.

Meet 'The Small Business New Hire', named Emily

"I want to impress my boss and show that I can take on projects that I may be unfamiliar with."

Emily is excited to start her first job out of university but is nervous about the variety of demands her boss expects from her, as most are not in her area of expertise.

This persona is motivated by wanting to impress her boss and learning new skills. This persona is 22-25, lives in the suburbs and works in the suburbs. Emily is single, has no children and is often kept busy with updating her design blog with inspiration and taking care of her pets.

People like Emily are comfortable with technology.

She enjoys watching Netflix, visiting open houses for inspiration, and walking her dogs with her parents.

How Polished Procedures can help Emily

Emily has come to Polished Procedures because Emily's goal is to lower the bounce rate of the company's website. Polished Procedures could help Emily with this goal by highlighting how personas can increase engagements with her company’s website, but one of the reasons why Emily has not yet engaged with Polished Procedures is because she doesn’t know how a persona can be helpful to her and she doesn’t see examples of her industry in the free templates; unsure of how the persona generator tool works.


Comfort level with technology

Emily is comfortable with technology.


Spare time

On an average day, Emily has plenty of spare time.


Jargon familiarity

Emily is not familiar with the industry specific terms that are used in the website services industry.

Social media usage for Emily

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: medium usage
Twitter: medium usage
LinkedIn: very high usage

Devices that Emily uses to access the Polished Procedures website


Desktop / laptop

Emily uses a computer to access the Polished Procedures website at work.



Emily uses a tablet to access the Polished Procedures website while at home.


Smart phone

Emily uses a mobile to access the Polished Procedures website while out during the weekend.

The Small Business New Hire
Stats for 'Emily' insert_chart
  • Life-stage: beginning their career
  • Age: 22-25 years
  • Annual income: $31,000 - $50,000
  • Industry: other services
  • Internet usage: many times a day
  • Social media usage: very active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

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More persona templates for the technology industry

See persona examples and templates created using our persona generator tool.

Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

If you want to learn how to
  • create your own bespoke personas,
  • design briefs
  • and policies/procedures
that are specific to your marketing strategy, then we have a number of articles for you below.

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