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Persona template for a website services website, Emily

Persona template for 'The Small Business New Hire' that will save you time and money. Learn how to make your website services website easier to use for Emily.

Meet 'The Small Business New Hire', Emily

"I want to impress my boss and show that I can take on projects that I may be unfamiliar with."

Emily is excited to start her first job out of university but is nervous about the variety of demands her boss expects from her, as most are not in her area of expertise.

Emily is motivated by wanting to impress her boss and learning new skills. Emily is 22-25, lives in the suburbs and works in the suburbs. Emily is single, has no children and is often kept busy with updating her design blog with inspiration and taking care of her pets.

Emily is comfortable with technology.

She enjoys watching Netflix, visiting open houses for inspiration, and walking her dogs with her parents.

How Polished Procedures can help Emily

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Social media usage for Emily

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The Small Business New Hire
Stats for 'Emily' insert_chart
  • Life-stage: beginning their career
  • Age: 22-25 years
  • Annual income: $31,000 - $50,000
  • Industry: other services
  • Internet usage: many times a day
  • Social media usage: very active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

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