Template for 'The Time Poor Marketing Manager' persona, Lisa
Save time and money by starting with this 'The Time Poor Marketing Manager' persona example. Learn how to make your technology website easier to use for Lisa. By putting the user first (in this case Lisa), you will be creating an experience that meets Lisa's expectations, supports their goals and remedies any pain points. This persona example could be used for the technology industry.
Meet 'The Time Poor Marketing Manager', named Lisa
"I want a CMS that is easy enough for our content experts to use, and feature rich enough to allow us to execute all our marketing plans"
Lisa is a very experienced Marketing Manager that loves her job, even if it keeps her very busy.
This persona is motivated by reputation. This persona is 40-50, lives in the suburbs and works in the city. Lisa is married, has 2 children and is often kept busy with kids, work and her social life.
People like Lisa are not comfortable with technology.
She started her career in print and is excited about the new opportunities that digital media offers.
How Acme Productions can help Lisa
Lisa has come to Acme Productions because Lisa's problem is sense they completely outsource their CMS activities, often times the developers are on a different page than her and her team. Acme Productions could help Lisa with this problem by providing CMS expertise as well as teaching them how to utilise it themselves, but one of the reasons why Lisa has not yet engaged with Acme Productions is because it is an unknown brand name.
Website visit goals for www.achme.com
Learn how to make your website easier to use for 'The Time Poor Marketing Manager' persona.
'The Time Poor Marketing Manager' has recently been visiting websites in the technology sector and has arrived at www.achme.com. Lisa has found that most of the websites in the technology sector have similar messaging and wants to know the main points of difference of Acme Productions.
ImportantWebsite goals | Barriers | How we can help |
---|---|---|
pricing of different service options | not enough time to go through the individual prices of each service they may want | adding a new calculator tool to our website where Lisa can input the services she may want and a rough price will be shown |
Technology
Lisa is not comfortable with technology.
Time
On an average day, Lisa has very little spare time.
Jargon
Lisa is not familiar with the industry specific terms that are used in the technology industry.
Devices that Lisa uses to access the Acme Productions website
Computer
Lisa uses a computer to access the Acme Productions website at work.
Tablet
Lisa uses a tablet to access the Acme Productions website while having meetings in their conference room.
Mobile
Lisa uses a mobile to access the Acme Productions website when traveling on public transport.
Stats for 'Lisa' insert_chart
- Life-stage: established in their career
- Age: 40-50 years
- Annual income: $91,000 - $100,000
- Industry: marketing
- Internet usage: many times a day
- Social media usage: active
Relationships group
- Marital status: married
- Children: 2
Education/skills school
- Education level: a high school certificate
- Technical level: not comfortable
- English level: native
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Social media usage for Lisa
Of all the time spent on social media on an average day, the distribution of time is as follows: