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Template for 'The Efficient HR Employee' persona, Julia

Save time and money by starting with this 'The Efficient HR Employee' persona example. Learn how to make your website services website easier to use for Julia. By putting the user first (in this case Julia), you will be creating an experience that meets Julia's expectations, supports their goals and remedies any pain points. This persona example could be used for the website services industry.

Meet 'The Efficient HR Employee', named Julia

"I want to make the introduction process for new employees more efficient by giving them the tools to help them get to know our audience."

Julia works in the Human Resources department of a medium-sized company and is looking for ways to help new team members to get to know the company’s audiences better.

This persona is motivated by improving efficiency and helping new employees get the most out of their induction training. This persona is 28-33, lives close to the city and works in the city. Julia is married, has no children and is often kept busy with work and settling into her new home with her husband.

People like Julia are comfortable with technology.

She enjoys going to yoga classes and cooking new and different recipes.

How Polished Procedures can help Julia

Julia has come to Polished Procedures because Julia's goal is to find new ways to make the induction training easier and more seamless for new employees. Polished Procedures could help Julia with this goal by enabling her to create her own audience profiles quickly and at a relatively low cost, but one of the reasons why Julia has not yet engaged with Polished Procedures is because she isn’t sure if the tool is useful for her purpose.

Technology

Comfort level with technology

Julia is comfortable with technology.

Time

Spare time

On an average day, Julia has very little spare time.

Jargon

Jargon familiarity

Julia is fairly familiar with the industry specific terms that are used in the website services industry.

Social media usage for Julia

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: medium usage
Twitter: high usage
LinkedIn: high usage

Devices that Julia uses to access the Polished Procedures website

Computer

Desktop / laptop

Julia uses a computer to access the Polished Procedures website at work.

Tablet

iPad

Julia uses a tablet to access the Polished Procedures website while at home.

Mobile

Smart phone

Julia uses a mobile to access the Polished Procedures website when traveling on public transport.

The Efficient HR Employee
Stats for 'Julia' insert_chart
  • Life-stage: mid-way through their career
  • Age: 28-33 years
  • Annual income: $71,000 - $90,000
  • Industry: human resources (HR)
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: no
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

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More persona templates for the technology industry

See persona examples and templates created using our persona generator tool.

Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.


Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

If you want to learn how to
  • create your own bespoke personas,
  • design briefs
  • and policies/procedures
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