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  3. The Prepared Professional

Template for 'The Prepared Professional' persona, Sandra

Save time and money by starting with this 'The Prepared Professional' persona example. Learn how to make your website services website easier to use for Sandra. By putting the user first (in this case Sandra), you will be creating an experience that meets Sandra's expectations, supports their goals and remedies any pain points. This persona example could be used for the website services industry.

Meet 'The Prepared Professional', named Sandra

"I want to talk to our organization’s stakeholders about the people who make up our audience; who they are and what they need."

Sandra is a seasoned professional but is relatively new to presenting to internal stakeholders..

This persona is motivated by impressing her boss and her company's stakeholders, as well as getting budget approval for new campagins based on personas. This persona is 50-55, and lives in the suburbs . Sandra is married, has 3 children and is often kept busy with work and spending time with her family.

People like Sandra are not comfortable with technology.

She enjoys swimming and taking her dog to the park with her partner.

How Polished Procedures can help Sandra

Sandra has come to Polished Procedures because Sandra's goal is make personas quickly and at a relatively low cost. Polished Procedures could help Sandra with this goal by helping her build personas with our persona generator tool, but one of the reasons why Sandra has not yet engaged with Polished Procedures is she is not sure how effective the personas generated with our tool can be without solid research.

Website visit goals for www.polishedprocedures.com

Learn how to make your website easier to use for 'The Prepared Professional' persona.

'The Prepared Professional' has recently been visiting websites in the website services sector and has arrived at www.polishedprocedures.com. Sandra has found that most of the websites in the website services sector have similar messaging and wants to know the main points of difference of Polished Procedures.

Important
Website goals Barriers How we can help
Create personas fast and for a low cost so she can show the stakeholders their potential/importance Not sure how effective a fast and easy persona can be without research Promote blog post about proto-personas that points out how they can be particularly useful when trying to get people to think about their audience

Technology

Comfort level with technology

Sandra is not comfortable with technology.

Time

Spare time

On an average day, Sandra has a moderate amount of spare time.

Jargon

Jargon familiarity

Sandra is fairly familiar with the industry specific terms that are used in the website services industry.

Social media usage for Sandra

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: very high usage
Twitter: very low usage
LinkedIn: low usage

Devices that Sandra uses to access the Polished Procedures website

Computer

Desktop / laptop

Sandra uses a computer to access the Polished Procedures website at work.

Tablet

iPad

Sandra uses a tablet to access the Polished Procedures website while at home.

Mobile

Smart phone

Sandra uses a mobile to access the Polished Procedures website when traveling on public transport.

The Prepared Professional
Stats for 'Sandra' insert_chart
  • Life-stage: established in their career
  • Age: 50-55 years
  • Annual income: $101,000 - $200,000
  • Industry: sales
  • Internet usage: a few times a day
  • Social media usage: not active
Relationships group
  • Marital status: married
  • Children: 3
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: not comfortable
  • English level: native

Download this persona

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

If you want to learn how to
  • create your own bespoke personas,
  • design briefs
  • and policies/procedures
that are specific to your marketing strategy, then we have a number of articles for you below.

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