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Persona template for a website services website, Sandra

Persona template for 'The Prepared Professional' that will save you time and money. Learn how to make your website services website easier to use for Sandra.

Meet 'The Prepared Professional', Sandra

"I want to talk to our organization’s stakeholders about the people who make up our audience; who they are and what they need."

Sandra is a seasoned professional but is relatively new to presenting to internal stakeholders..

Sandra is motivated by impressing her boss and her company's stakeholders, as well as getting budget approval for new campagins based on personas. Sandra is 50-55, and lives in the suburbs . Sandra is married, has 3 children and is often kept busy with work and spending time with her family.

Sandra is not comfortable with technology.

She enjoys swimming and taking her dog to the park with her partner.

How Polished Procedures can help Sandra

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Social media usage for Sandra

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The Prepared Professional
Stats for 'Sandra' insert_chart
  • Life-stage: established in their career
  • Age: 50-55 years
  • Annual income: $101,000 - $200,000
  • Industry: sales
  • Internet usage: a few times a day
  • Social media usage: not active
Relationships group
  • Marital status: married
  • Children: 3
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: not comfortable
  • English level: native

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