Template for 'The father looking to return to work' persona, Colin
Save time and money by starting with this 'The father looking to return to work' persona example. Learn how to make your education website easier to use for Colin. By putting the user first (in this case Colin), you will be creating an experience that meets Colin's expectations, supports their goals and remedies any pain points. This persona example could be used for the education industry.
Meet 'The father looking to return to work', named Colin
"It is finally time to enroll our child in school and now I can return to working"
Colin has taken off work and been taking care of their son because his wife must travel for her job.
This persona is motivated by providing and looking out for his child. This persona is 35-45, lives in the suburbs and works close to the city. Colin is married, has 1 child and is often kept busy with entertaining his son and staying in touch with his wife while she's away.
People like Colin are very comfortable with technology.
His son loves to play soccer with him in the backyard so Colin is excited to have him join at team at the school.
How Acme Education can help Colin
Colin has come to Acme Education because Colin's goal is doing some research into the enrollment pricing. Acme Education could help Colin with this goal by having a section on the homepage with all pricing options offered, but one of the reasons why Colin has not yet engaged with Acme Education is he wants to be sure his child is ready to attend school.
Website visit goals for www.acme-education.com
Learn how to make your website easier to use for 'The father looking to return to work' persona.
'The father looking to return to work' has recently been visiting websites in the education sector and has arrived at www.acme-education.com. Colin has found that most of the websites in the education sector have similar messaging and wants to know the main points of difference of Acme Education.Important
|How we can help
|Researching any parent commitments required
|Getting lost in visuals and unnecessary information
|Having a full timeline of the school year including any holidays or events
|There is no description of the cost structure of the school
|Laying out the basic guidelines of what Acme charges for
|Seeing the bus routes
|Listing the suburbs that bus transportation is offered but not listing the pick up locations
|Having an intuitive map that Colin can input their address and the closest bus stops apear
Colin is very comfortable with technology.
On an average day, Colin has very little spare time.
Colin is fairly familiar with the industry specific terms that are used in the education industry.
Devices that Colin uses to access the Acme Education website
Colin uses a computer to access the Acme Education website at work.
Colin uses a tablet to access the Acme Education website while watching TV.
Colin uses a mobile to access the Acme Education website when traveling on public transport.
Stats for 'Colin' insert_chart
- Marital status: married
- Children: 1
- Education level: an Undergraduate degree
- Technical level: very comfortable
- English level: native