Student persona template for a higher education website
Save time and money by starting with this 'The study abroad student' persona example. Learn how to make your Higher education website easier to use for Craig. By putting the user first (in this case Craig), you will be creating an experience that meets Craig's expectations, supports their goals and remedies any pain points. This persona example could be used for the Higher education industry.
Meet 'The study abroad student', named Craig
"I would love to study in North America but not sure which college to choose"
Craig has never been to North America before so he doesn't know the areas surrounding the university options well.
This persona is motivated by a good education and preparing for his future career. This persona is 16-20, and lives in the suburbs . Craig is single, has no children and is often kept busy with studying and his social life.
People like Craig are very comfortable with technology.
He is also interested in finding out about social activies available outside of class.
How Acme University can help Craig
Craig has come to Acme University because Craig's goal is to recieve a global education and better his English speaking. Acme University could help Craig with this goal by offering specific helpers and/or classes to help expand international student's English vocabulary, but one of the reasons why Craig has not yet engaged with Acme University is he needs to research the information on any scholarships offered.
Website visit goals for www.AcmeUniversity.com
Learn how to make your website easier to use for 'The study abroad student' persona.
'The study abroad student' has recently been visiting websites in the Higher education sector and has arrived at www.AcmeUniversity.com. Craig has found that most of the websites in the Higher education sector have similar messaging and wants to know the main points of difference of Acme University.
ImportantWebsite goals | Barriers | How we can help |
---|---|---|
application information and deadlines. | cost of studying internationally is very high. | making scholarship information prominant |
Technology
Craig is very comfortable with technology.
Time
On an average day, Craig has plenty of spare time.
Jargon
Craig is fairly familiar with the industry specific terms that are used in the Higher education industry.
Devices that Craig uses to access the Acme University website
Computer
Craig uses a computer to access the Acme University website while home.
Tablet
Craig uses a tablet to access the Acme University website while watching TV.
Mobile
Craig uses a mobile to access the Acme University website when he out with his friends.
Stats for 'Craig' insert_chart
- Life-stage: starting college/university
- Age: 16-20 years
- Annual income: under $5,000
- Industry: student
- Internet usage: many times a day
- Social media usage: very active
Relationships group
- Marital status: single
- Children: no
Education/skills school
- Education level: a high school certificate
- Technical level: very comfortable
- English level: conversational
Create your own persona
Create your own version of the 'The study abroad student' persona in minutes, without spending hours assembling your new persona.
Try our persona generatoror see more personas
More persona templates for the Higher education industry
See persona examples and templates created using our persona generator tool.
Social media usage for Craig
Of all the time spent on social media on an average day, the distribution of time is as follows: