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  3. The study abroad student

Student persona template for a higher education website

Save time and money by starting with this 'The study abroad student' persona example. Learn how to make your Higher education website easier to use for Craig. By putting the user first (in this case Craig), you will be creating an experience that meets Craig's expectations, supports their goals and remedies any pain points. This persona example could be used for the Higher education industry.

Meet 'The study abroad student', named Craig

"I would love to study in North America but not sure which college to choose"

Craig has never been to North America before so he doesn't know the areas surrounding the university options well.

This persona is motivated by a good education and preparing for his future career. This persona is 16-20, and lives in the suburbs . Craig is single, has no children and is often kept busy with studying and his social life.

People like Craig are very comfortable with technology.

He is also interested in finding out about social activies available outside of class.

How Acme University can help Craig

Craig has come to Acme University because Craig's goal is to recieve a global education and better his English speaking. Acme University could help Craig with this goal by offering specific helpers and/or classes to help expand international student's English vocabulary, but one of the reasons why Craig has not yet engaged with Acme University is he needs to research the information on any scholarships offered.

Website visit goals for www.AcmeUniversity.com

Learn how to make your website easier to use for 'The study abroad student' persona.

'The study abroad student' has recently been visiting websites in the Higher education sector and has arrived at www.AcmeUniversity.com. Craig has found that most of the websites in the Higher education sector have similar messaging and wants to know the main points of difference of Acme University.

Important
Website goals Barriers How we can help
application information and deadlines. cost of studying internationally is very high. making scholarship information prominant

Technology

Comfort level with technology

Craig is very comfortable with technology.

Time

Spare time

On an average day, Craig has plenty of spare time.

Jargon

Jargon familiarity

Craig is fairly familiar with the industry specific terms that are used in the Higher education industry.

Social media usage for Craig

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: high usage
Twitter: high usage
LinkedIn: low usage

Devices that Craig uses to access the Acme University website

Computer

Desktop / laptop

Craig uses a computer to access the Acme University website while home.

Tablet

iPad

Craig uses a tablet to access the Acme University website while watching TV.

Mobile

Smart phone

Craig uses a mobile to access the Acme University website when he out with his friends.

The study abroad student
Stats for 'Craig' insert_chart
  • Life-stage: starting college/university
  • Age: 16-20 years
  • Annual income: under $5,000
  • Industry: student
  • Internet usage: many times a day
  • Social media usage: very active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: a high school certificate
  • Technical level: very comfortable
  • English level: conversational

Download this persona

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More persona templates for the Higher education industry

See persona examples and templates created using our persona generator tool.

Show me personas relevant to my industry:
The young school leaver persona, Sally

Persona template: 'The young school leaver'

Sally
This persona template is relevant to the higher education industry.
The potential graduate student persona, Robert

Persona template: 'The potential graduate student'

Robert
This persona template is relevant to the Higher Education industry.
The time-poor professional persona, Tom

Persona template: 'The time-poor professional'

Tom
This persona template is relevant to the Higher education industry.

Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

If you want to learn how to
  • create your own bespoke personas,
  • design briefs
  • and policies/procedures
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