Persona template for a Higher education website, Craig

Meet 'The study abroad student', Craig

"I would love to study in North America but not sure which college to choose"

Craig has never been to North America before so he doesn't know the areas surrounding the university options well.

Craig is motivated by a good education and preparing for his future career. Craig is 16-20, and lives in the suburbs . Craig is single, has no children and is often kept busy with studying and his social life.

Craig is very comfortable with technology.

He is also interested in finding out about social activies available outside of class.

How Acme University can help Craig

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Social media usage for Craig

Of all the time spent on social media on an average day, the distribution of time is as follows:

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