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Persona template for a Higher Education website, Robert

Persona template for 'The potential graduate student' that will save you time and money. Learn how to make your Higher Education website easier to use for Robert.

Meet 'The potential graduate student', Robert

"I want to expedite my career path but I'm worried about time"

Robert believes that entering into postgraduate school will help him acquire a better starting position for work.

This persona is motivated by career progression. This persona is 25-30, and lives in the suburbs . Robert is single, has no children and is often kept busy with working overtime to save up money for school.

People like Robert are very comfortable with technology.

He's been researching careers to see which industry he would like to go into.

How Acme Education can help Robert

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Social media usage for Robert

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The potential graduate student
Stats for 'Robert' insert_chart
  • Life-stage: beginning their career
  • Age: 25-30 years
  • Annual income: $11,000 - $30,000
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: a high school certificate
  • Technical level: very comfortable
  • English level: native

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