Template for 'The young school leaver' persona, Sally
Save time and money by starting with this 'The young school leaver' persona example. Learn how to make your higher education website easier to use for Sally. By putting the user first (in this case Sally), you will be creating an experience that meets Sally's expectations, supports their goals and remedies any pain points. This persona example could be used for the higher education industry.
Meet 'The young school leaver', named Sally
"I'm not sure what job I want yet and the course names are confusing."
Sally and her friends are considering their college preferences.
This persona is motivated by getting into a reputable college. This persona is 17-21, and lives in the suburbs . Sally is single, has no children and is often kept busy with her social life.
People like Sally are not comfortable with technology.
She is finishing high school and has never never been away from home for more than a week or two.
How Acme College can help Sally
Sally has come to Acme College because Sally's problem is that she doesn't understand the world of business yet. Acme College could help Sally with this problem by preparing her for a future profession, but one of the reasons why Sally has not yet engaged with Acme College is not being able to match a degree with her career goals.
Website visit goals for www.achme-U.com
Learn how to make your website easier to use for 'The young school leaver' persona.
'The young school leaver' has recently been visiting websites in the higher education sector and has arrived at www.achme-U.com. Sally has found that most of the websites in the higher education sector have similar messaging and wants to know the main points of difference of Acme College.
ImportantWebsite goals | Barriers | How we can help |
---|---|---|
Find out about potential careers upon graduation | The menu structure is confusing for her to use | Making the website menu structure easy for someone who is not familiar with technology easy to navigate |
Find out what degrees can be used in different fields | There are no examples of what degrees can lead you to certain careers | Including some examples of past students with different degrees and the careers they have now |
Find out what kind of extracurricular programs are available to her | The current site does not show any program information and what she will get out of her experience | Having a place on the site that shows the potential students experience with some class examples and testimonials |
Technology
Sally is not comfortable with technology.
Time
On an average day, Sally has a moderate amount of spare time.
Jargon
Sally is not familiar with the industry specific terms that are used in the higher education industry.
Devices that Sally uses to access the Acme College website
Computer
Sally uses a computer to access the Acme College website when she's at home and doing more complicated tasks such as comparing the attributes of a number of degrees.
Tablet
Sally uses a tablet to access the Acme College website when her mobile phone is charging.
Mobile
Sally uses a mobile to access the Acme College website while watching TV and travelling.
Stats for 'Sally' insert_chart
- Life-stage: finishing high school
- Age: 17-21 years
- Annual income: under $5,000
- Industry: student
- Internet usage: many times a day
- Social media usage: active
Relationships group
- Marital status: single
- Children: no
Education/skills school
- Education level: a high school certificate
- Technical level: not comfortable
- English level: native
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Social media usage for Sally
Of all the time spent on social media on an average day, the distribution of time is as follows: