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Persona template for a Higher education website, Tom

Persona template for 'The time-poor professional' that will save you time and money. Learn how to make your Higher education website easier to use for Tom.

Meet 'The time-poor professional', Tom

"I want to get a postgrad degree but not sure if I have enough time"

Tom and his wife just had their second child and he wants to get a better paying job so that they can keep the lifestyle they have grown accustomed to.

Tom is motivated by career progression. Tom is 30-40, lives close to the city and works close to the city. Tom is married, has 2 children and is often kept busy with work and raising their children.

Tom is very comfortable with technology.

He believes that if he could schedule his classes then he could make time for them even with their new child.

How Achme University can help Tom

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Social media usage for Tom

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The time-poor professional
Stats for 'Tom' insert_chart
  • Life-stage: raising children
  • Age: 30-40 years
  • Annual income: $51,000 - $70,000
  • Industry: sales
  • Internet usage: many times a day
  • Social media usage: not active
Relationships group
  • Marital status: married
  • Children: 2
Education/skills school
  • Education level: a high school certificate
  • Technical level: very comfortable
  • English level: native

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