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  3. The parent of a potential study abroad student

Template for 'The parent of a potential study abroad student' persona, Jim

Save time and money by starting with this 'The parent of a potential study abroad student' persona example. Learn how to make your education website easier to use for Jim. By putting the user first (in this case Jim), you will be creating an experience that meets Jim's expectations, supports their goals and remedies any pain points. This persona example could be used for the education industry.

Meet 'The parent of a potential study abroad student', named Jim

"As a father, I want to make sure my child is going to be safe and placed in the best situation."

Jim is a busy father whose son wants to study abroad, but Jim has the final say.

This persona is motivated by providing and looking out for his child. This persona is 45-55, lives in the suburbs and works in the suburbs. Jim is married, has 1 child and is often kept busy with work.

People like Jim are comfortable with technology.

He likes to network with other parents of students at his son's school.

How Acme Education can help Jim

Jim has come to Acme Education because Jim's goal is doing some more research into the study abroad program. Acme Education could help Jim with this goal by having an area with information specific to parents, but one of the reasons why Jim has not yet engaged with Acme Education is he is very busy with work.

Website visit goals for www.acemeducation.com

Learn how to make your website easier to use for 'The parent of a potential study abroad student' persona.

'The parent of a potential study abroad student' has recently been visiting websites in the education sector and has arrived at www.acemeducation.com. Jim has found that most of the websites in the education sector have similar messaging and wants to know the main points of difference of Acme Education.

Important
Website goals Barriers How we can help
Reasearching the safety of the area and level of education for the Uni Not enough time to search through the website for the details he needs Provide quick statistics such as safety ratings and number of available credits for different programs
Find messaging directed at him rather than his child, the prospective student Worried that the website caters entirely to prospective students and doesn't give him the kind of information he as a parent is looking for Have a dedicated area that provides the necessary information for parents like Jim
Find a program that both he and his son can agree on Jim and his son have different ideas of what makes up a suitable program Create a user-friendly tool that filters through both Jim and his son's requirements and provides results of trips that match those

Technology

Comfort level with technology

Jim is comfortable with technology.

Time

Spare time

On an average day, Jim has very little spare time.

Jargon

Jargon familiarity

Jim is fairly familiar with the industry specific terms that are used in the education industry.

Social media usage for Jim

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: high usage
LinkedIn: medium usage

Devices that Jim uses to access the Acme Education website

Computer

Desktop / laptop

Jim uses a computer to access the Acme Education website at work.

Tablet

iPad

Jim uses a tablet to access the Acme Education website while watching TV.

Mobile

Smart phone

Jim uses a mobile to access the Acme Education website when traveling on public transport.

The parent of a potential study abroad student
Stats for 'Jim' insert_chart
  • Life-stage: has children that are at college/uni
  • Age: 45-55 years
  • Annual income: $71,000 - $90,000
  • Industry: government
  • Internet usage: once a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 1
Education/skills school
  • Education level: a high school certificate
  • Technical level: comfortable
  • English level: native

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

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