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  3. The busy primary school teacher

Template for 'The busy primary school teacher' persona, Christy

Save time and money by starting with this 'The busy primary school teacher' persona example. Learn how to make your Education website easier to use for Christy. By putting the user first (in this case Christy), you will be creating an experience that meets Christy's expectations, supports their goals and remedies any pain points. This persona example could be used for the Education industry.

Meet 'The busy primary school teacher', named Christy

"I want to give my students the best education possible"

Christy works at Springfield primary school.

This persona is motivated by helping shape the new generation for the better. This persona is 23-26, lives in the suburbs and works in the suburbs. Christy is single, has no children and is often kept busy with her full-time job.

People like Christy are very comfortable with technology.

She will often use her own money to buy material for her class room activities.

How Acme Education can help Christy

Christy has come to Acme Education because Christy's goal is implementing more digital material into her curriculum. Acme Education could help Christy with this goal by providing low cost educational material that's fully digital, but one of the reasons why Christy has not yet engaged with Acme Education is fear of high costs.

Website visit goals for www.achme.eu

Learn how to make your website easier to use for 'The busy primary school teacher' persona.

'The busy primary school teacher' has recently been visiting websites in the Education sector and has arrived at www.achme.eu. Christy has found that most of the websites in the Education sector have similar messaging and wants to know the main points of difference of Acme Education.

Important
Website goals Barriers How we can help
To find personal cost information A cluttered home page with heaps of information Making the home page more segmented and have clear paths for the different types of visitors; teachers, faculty, parents, etc

Technology

Comfort level with technology

Christy is very comfortable with technology.

Time

Spare time

On an average day, Christy has very little spare time.

Jargon

Jargon familiarity

Christy is very familiar with the industry specific terms that are used in the Education industry.

Social media usage for Christy

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: very high usage
Twitter: low usage

Devices that Christy uses to access the Acme Education website

Computer

Desktop / laptop

Christy uses a computer to access the Acme Education website during recess and nap time.

Tablet

iPad

Christy uses a tablet to access the Acme Education website while at home.

Mobile

Smart phone

Christy uses a mobile to access the Acme Education website when traveling on public transport.

The busy primary school teacher
Stats for 'Christy' insert_chart
  • Life-stage: beginning their career
  • Age: 23-26 years
  • Annual income: $31,000 - $50,000
  • Internet usage: many times a day
  • Social media usage: very active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: a Postgraduate degree
  • Technical level: very comfortable
  • English level: native

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

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