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Template for 'The ambitious networker' persona, Brad

Save time and money by starting with this 'The ambitious networker' persona example. Learn how to make your education website easier to use for Brad. By putting the user first (in this case Brad), you will be creating an experience that meets Brad's expectations, supports their goals and remedies any pain points. This persona example could be used for the education industry.

Meet 'The ambitious networker', named Brad

"I really like going to conferences but there are so many around that I need to be selective with my time and money"

Brad likes to get ahead in his career by staying up to date with current trends and research.

This persona is motivated by career progression and networking. This persona is 30-40, lives in the suburbs and works in the city. Brad is married, has 1 child and is often kept busy with balancing work and family life.

People like Brad are comfortable with technology.

Brad is willing to spend money on an event once he's sure it will be relevant to him, and that he'll be able to network with people at a similar level in their career as him.

How Time to Speak, Chicago can help Brad

Brad has come to Time to Speak, Chicago because Brad's goal is to keep up to date with industry trends. Time to Speak, Chicago could help Brad with this goal by offering Brad insightful talks by expert speakers, and providing with useful collateral, but one of the reasons why Brad has not yet engaged with Time to Speak, Chicago is lack of time and also worried that the seminar won't be relevant to him.

Website visit goals for www.TimeToSpeak.com

Learn how to make your website easier to use for 'The ambitious networker' persona.

'The ambitious networker' has recently been visiting websites in the education sector and has arrived at www.TimeToSpeak.com. Brad has found that most of the websites in the education sector have similar messaging and wants to know the main points of difference of Time to Speak, Chicago.

Important
Website goals Barriers How we can help
get a better understanding of the types of speakers will be at the conference/ workshops lack of detail on the speakers and their experience including sample videos of the speakers at events

Technology

Comfort level with technology

Brad is comfortable with technology.

Time

Spare time

On an average day, Brad has a moderate amount of spare time.

Jargon

Jargon familiarity

Brad is fairly familiar with the industry specific terms that are used in the education industry.

Social media usage for Brad

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: medium usage
Twitter: very low usage
LinkedIn: high usage

Devices that Brad uses to access the Time to Speak, Chicago website

Computer

Desktop / laptop

Brad uses a computer to access the Time to Speak, Chicago website at work.

Tablet

iPad

Brad uses a tablet to access the Time to Speak, Chicago website while watching TV.

Mobile

Smart phone

Brad uses a mobile to access the Time to Speak, Chicago website when traveling on public transport.

The ambitious networker
Stats for 'Brad' insert_chart
  • Life-stage: mid-way through their career
  • Age: 30-40 years
  • Annual income: $51,000 - $70,000
  • Industry: financial / insurance services
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 1
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

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