Persona template for a Higher education website, John
Persona template for 'The ambitious corporate warrior' that will save you time and money. Learn how to make your Higher education website easier to use for John.
Meet 'The ambitious corporate warrior', John
"I want to jump start my career but I work in a competitive industry"
John has an introductory job at Acme Financial Services.
This persona is motivated by career progression. This persona is 33-36, lives in the suburbs and works in the city. John is married, has 2 children and is often kept busy with his young kids.
People like John are comfortable with technology.
John likes to network when he has time in hopes that the right connections will help him in the future.
How Acme University can help John
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Website visit goals for www.acme-U.com
Learn how to make your website easier to use for 'The ambitious corporate warrior' persona.
'The ambitious corporate warrior' has recently been visiting websites in the Higher education sector and has arrived at www.acme-U.com. John has found that most of the websites in the Higher education sector have similar messaging and wants to know the main points of difference of Acme University.
ImportantSee more important information about the 'The ambitious corporate warrior' persona by buying a membership. See prices or buy now.
See more important information about the 'The ambitious corporate warrior' persona by buying a membership. See prices or buy now.

Stats for 'John' insert_chart
- Life-stage: beginning their career
- Age: 33-36 years
- Annual income: $51,000 - $70,000
- Industry: financial / insurance services
- Internet usage: many times a day
- Social media usage: active
Relationships group
- Marital status: married
- Children: 2
Education/skills school
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native
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Social media usage for John
Of all the time spent on social media on an average day, the distribution of time is as follows: