29 Nov 2019
Template for 'The enthusiastic college applicant' persona, Sarah
Save time and money by starting with this 'The enthusiastic college applicant' persona example. Learn how to make your Government website easier to use for Sarah. By putting the user first (in this case Sarah), you will be creating an experience that meets Sarah's expectations, supports their goals and remedies any pain points. This persona example could be used for the Government industry.
Meet 'The enthusiastic college applicant', named Sarah
"I just want to find key info quickly about my financial support options, using my screen reader"
Sarah is finishing school and wants to start a degree next year.
This persona is motivated by getting into a good college. This persona is 17, lives in the suburbs and works in the suburbs. Sarah is single, has no children and is often kept busy with socialising and working at her casual job.
People like Sarah are comfortable with technology.
Sarah has other friends that also use assistive technology and they prefer using the websites that have a good standard of accessibility.
How Government Department can help Sarah
Sarah has come to Government Department because Sarah's goal is to eventually get a good job. Government Department could help Sarah with this goal by offering her financial support while she studies full-time, but one of the reasons why Sarah has not yet engaged with Government Department is she can't easily access all the content on the website using her screen reader and gets frustrated.
Website visit goals for www.department.gov
Learn how to make your website easier to use for 'The enthusiastic college applicant' persona.
'The enthusiastic college applicant' has recently been visiting websites in the Government sector and has arrived at www.department.gov. Sarah has found that most of the websites in the Government sector have similar messaging and wants to know the main points of difference of Government Department.
Important| Website goals | Barriers | How we can help |
|---|---|---|
| find out what financial support options are available to someone in her situation and life stage | a menu structure that's not logical | making the menu structure more intuitive |
Technology
Comfort level with technology
Sarah is comfortable with technology.
Time
Spare time
On an average day, Sarah has plenty of spare time.
Jargon
Jargon familiarity
Sarah is not familiar with the industry specific terms that are used in the Government industry.
Devices that Sarah uses to access the Government Department website
Computer
Desktop / laptop
Sarah uses a computer to access the Government Department website at school.
Tablet
iPad
Sarah uses a tablet to access the Government Department website while watching TV.
Mobile
Smart phone
Sarah uses a mobile to access the Government Department website when traveling on public transport.
Stats for 'Sarah' insert_chart
- Life-stage: finishing high school
- Age: 17 years
- Annual income: under $5,000
- Industry: retail
- Internet usage: many times a day
- Social media usage: active
Relationships group
- Marital status: single
- Children: no
Education/skills school
- Education level: a Certificate
- Technical level: comfortable
- English level: native
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Social media usage for Sarah
Of all the time spent on social media on an average day, the distribution of time is as follows: