Persona template for a Government website, Sarah
Persona template for 'The enthusiastic college applicant' that will save you time and money. Learn how to make your Government website easier to use for Sarah.
Meet 'The enthusiastic college applicant', Sarah
"I just want to find key info quickly about my financial support options, using my screen reader"
Sarah is finishing school and wants to start a degree next year.
Sarah is motivated by getting into a good college. Sarah is 17, lives in the suburbs and works in the suburbs. Sarah is single, has no children and is often kept busy with socialising and working at her casual job.
Sarah is comfortable with technology.
Sarah has other friends that also use assistive technology and they prefer using the websites that have a good standard of accessibility.
How Government Department can help Sarah
Website visit goals for www.department.gov
Learn how to make your website easier to use for 'The enthusiastic college applicant' persona.
'The enthusiastic college applicant' has recently been visiting websites in the Government sector and has arrived at www.department.gov. Sarah has found that most of the websites in the Government sector have similar messaging and wants to know the main points of difference of Government Department.
Important
Stats for 'Sarah' insert_chart
- Life-stage: finishing high school
- Age: 17 years
- Annual income: under $5,000
- Industry: retail
- Internet usage: many times a day
- Social media usage: active
Relationships group
- Marital status: single
- Children: no
Education/skills school
- Education level: a Certificate
- Technical level: comfortable
- English level: native
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Social media usage for Sarah
Of all the time spent on social media on an average day, the distribution of time is as follows: