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  3. The busy mature-age student

Persona template for a college website, Eloise

Save time and money by starting with this 'The busy mature-age student' persona example. Learn how to make your education website easier to use for Eloise. By putting the user first (in this case Eloise), you will be creating an experience that meets Eloise's expectations, supports their goals and remedies any pain points. This persona example could be used for the education industry.

Meet 'The busy mature-age student', named Eloise

"I live a very busy life with four kids and want to finish college."

Eloise is a book publisher who works full time. She comes from a hectic house with four children who she loves very much.

This persona is motivated by her children and seeking higher education. This persona is 35, lives in the suburbs and works in the suburbs. Eloise is married, has 4 children and is often kept busy with work and her children.

People like Eloise are comfortable with technology.

Eloise is intrested in graduating from Uni. The biggest problem is she has very little time with having four kids and working full time. She needs to find classes that can work around her busy schedule.

How Acme-Education can help Eloise

Eloise has come to Acme-Education because Eloise's goal is to find a class program that is time flexible. Acme-Education could help Eloise with this goal by having flexible study options, but one of the reasons why Eloise has not yet engaged with Acme-Education is the cost and the lack of spare time.

Website visit goals for www.acmeeducation.com

Learn how to make your website easier to use for 'The busy mature-age student' persona.

'The busy mature-age student' has recently been visiting websites in the education sector and has arrived at www.acmeeducation.com. Eloise has found that most of the websites in the education sector have similar messaging and wants to know the main points of difference of Acme-Education.

Important
Website goals Barriers How we can help
How to enroll and the times of classes Not having spare time to go through all the class information Making the filter options more intuitive so people like Eloise can find classes that fit her schedule faster
Looking for online course options No differentiation between normal lecture courses and online Having clear areas for each type of course enrollment
To see the cost of enrolling in a course Only flat, yearly fee is listed online Breaking down the cost structure so people like Eloise can plan their budget around how many classes they want to take

Technology

Comfort level with technology

Eloise is comfortable with technology.

Jargon

Jargon familiarity

Eloise is not familiar with the industry specific terms that are used in the education industry.

Social media usage for Eloise

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: low usage
Twitter: very low usage

Devices that Eloise uses to access the Acme-Education website

Computer

Desktop / laptop

Eloise uses a computer to access the Acme-Education website at work.

Tablet

iPad

Eloise uses a tablet to access the Acme-Education website when she finally gets all of her children to bed.

Mobile

Smart phone

Eloise uses a mobile to access the Acme-Education website when traveling on public transport.

The busy mature-age student
Stats for 'Eloise' insert_chart
  • Life-stage: raising children
  • Age: 35 years
  • Annual income: $51,000 - $70,000
  • Industry: publishing
  • Internet usage: once a day
  • Social media usage: not active
Relationships group
  • Marital status: married
  • Children: 4
Education/skills school
  • Education level: a high school certificate
  • Technical level: comfortable
  • English level: native

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

If you want to learn how to
  • create your own bespoke personas,
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