Template for 'The nervous school leaver' persona, Sarah
Save time and money by starting with this 'The nervous school leaver' persona example. Learn how to make your Higher education website easier to use for Sarah. By putting the user first (in this case Sarah), you will be creating an experience that meets Sarah's expectations, supports their goals and remedies any pain points. This persona example could be used for the Higher education industry.
Meet 'The nervous school leaver', named Sarah
"My marks aren't as good as I had expected them to be and now I'm really nervous about what my next steps are"
Sarah worked hard in high school but didn't get the marks she needed to get into her preferred college.
This persona is motivated by getting into college. This persona is 17-18, and lives in the suburbs . Sarah is single, has no children and is often kept busy with her social life.
People like Sarah are very comfortable with technology.
Sarah is very social so she'd prefer to go to the same College as at least some of her friends.
How Acme University can help Sarah
Sarah has come to Acme University because Sarah's problem is not having the right marks to get into her dream course. Acme University could help Sarah with this problem by offering her pathways into the university, but one of the reasons why Sarah has not yet engaged with Acme University is she assumed that her next steps were limited but her friend just told her about a pathways option.
Website visit goals for www.achme-U.com
Learn how to make your website easier to use for 'The nervous school leaver' persona.
'The nervous school leaver' has recently been visiting websites in the Higher education sector and has arrived at www.achme-U.com. Sarah has found that most of the websites in the Higher education sector have similar messaging and wants to know the main points of difference of Acme University.Important
|How we can help
|To get more information on what pathways are available to her
|Website asks for too much personal information in order to see the pathway options
|Showing the different pathway options and only asking for her information if she wants to apply for one
|To see the requirements for applying for a pathway
|The requirements are in a seperate section
|Placing all relevant information within the pathways section or cross-link to the other information
|To get in contact with a representative of Acme College within the pathways department
|She can only find a general inquiry phone number
|Having a useful search tool to help people like Sarah find the specific information they need
Sarah is very comfortable with technology.
On an average day, Sarah has plenty of spare time.
Sarah is not familiar with the industry specific terms that are used in the Higher education industry.
Devices that Sarah uses to access the Acme University website
Sarah uses a computer to access the Acme University website while researching with her parents at home.
Sarah uses a tablet to access the Acme University website while watching TV.
Sarah uses a mobile to access the Acme University website when hanging out with her friends comparing college options.
Stats for 'Sarah' insert_chart
- Marital status: single
- Children: no
- Education level: a Certificate
- Technical level: very comfortable
- English level: native