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Template for 'The potential international student' persona, Lauren

Save time and money by starting with this 'The potential international student' persona example. Learn how to make your education website easier to use for Lauren. By putting the user first (in this case Lauren), you will be creating an experience that meets Lauren's expectations, supports their goals and remedies any pain points. This persona example could be used for the education industry.

Meet 'The potential international student', named Lauren

"Traveling and studying over-seas is scary but also a goal of mine to accomplish."

Lauren is a college student from Australia. She is looking to study over-seas but fears the journey may not be for her.

This persona is motivated by education and pushing herself outside of her comfort zone. This persona is 18-22, and lives in a coastal area . Lauren is single, has no children and is often kept busy with hanging out with her friends.

People like Lauren are very comfortable with technology.

She is nervous but has always been a good student. She comes from a small town and wants to push herself outside her comfort zone by going to a big city.

How Acme-Education can help Lauren

Lauren has come to Acme-Education because Lauren's problem is knowing nothing about the new country and culture. Acme-Education could help Lauren with this problem by helping calm her nerves with showing her that they will be in a safe area, but one of the reasons why Lauren has not yet engaged with Acme-Education is not knowing how long she will be able to handle being away form home.

Website visit goals for www.acmeeducation.com

Learn how to make your website easier to use for 'The potential international student' persona.

'The potential international student' has recently been visiting websites in the education sector and has arrived at www.acmeeducation.com. Lauren has found that most of the websites in the education sector have similar messaging and wants to know the main points of difference of Acme-Education.

Important
Website goals Barriers How we can help
Information on the aspects of studying over-seas besides classes currently no area designated to general community information creating an area for internation students to see the logistics involved with studying here

Technology

Comfort level with technology

Lauren is very comfortable with technology.

Time

Spare time

On an average day, Lauren has a moderate amount of spare time.

Jargon

Jargon familiarity

Lauren is very familiar with the industry specific terms that are used in the education industry.

Social media usage for Lauren

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: high usage
Twitter: high usage
LinkedIn: very low usage

Devices that Lauren uses to access the Acme-Education website

Computer

Desktop / laptop

Lauren uses a computer to access the Acme-Education website while researching at her favorite coffee shop.

Tablet

iPad

Lauren uses a tablet to access the Acme-Education website while watching TV.

Mobile

Smart phone

Lauren uses a mobile to access the Acme-Education website when she's out with her friends.

The potential international student
Stats for 'Lauren' insert_chart
  • Life-stage: finishing college/university
  • Age: 18-22 years
  • Annual income: under $5,000
  • Industry: student
  • Internet usage: many times a day
  • Social media usage: very active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: a high school certificate
  • Technical level: very comfortable
  • English level: native

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See persona examples and templates created using our persona generator tool.

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

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  • create your own bespoke personas,
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