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  3. The student that wants to study abroad in North America

Template for 'The student that wants to study abroad in North America' persona, Carly

Save time and money by starting with this 'The student that wants to study abroad in North America' persona example. Learn how to make your Higher education website easier to use for Carly. By putting the user first (in this case Carly), you will be creating an experience that meets Carly's expectations, supports their goals and remedies any pain points. This persona example could be used for the Higher education industry.

Meet 'The student that wants to study abroad in North America', named Carly

"I want to meet new people with different backgrounds while still being able to communicate with the general population"

Carly has friends that have studied in another country and she is very inspired by their stories.

Carly is from the USA and is interested in studying at a university in another country, but must ensure that her credits will transfer.

This persona is motivated by furthering her education. This persona is 18-25, and lives in the suburbs . Carly is single, has no children and is often kept busy with studying and school projects.

People like Carly are super comfortable with technology.

She finished her undergraduate degree in America and now wishes to complete a postgraduate degree in Australia.

How Acme College can help Carly

Carly has come to Acme College because Carly's problem is not knowing the different programs offered outside of Amercia. Acme College could help Carly with this problem by laying out what most international students are interested in when coming to Australia for college, but one of the reasons why Carly has not yet engaged with Acme College is wanting to ensure that the credits will transfer without hassle.

Website visit goals for www.acme-education.com

Learn how to make your website easier to use for 'The student that wants to study abroad in North America' persona.

'The student that wants to study abroad in North America' has recently been visiting websites in the Higher education sector and has arrived at www.acme-education.com. Carly has found that most of the websites in the Higher education sector have similar messaging and wants to know the main points of difference of Acme College.

Important
Website goals Barriers How we can help
showing the different program and course options. getting lost in the information pages for normal students within the university. having a clear seperate section for the international programs

Technology

Comfort level with technology

Carly is super comfortable with technology.

Time

Spare time

On an average day, Carly has a moderate amount of spare time.

Jargon

Jargon familiarity

Carly is very familiar with the industry specific terms that are used in the Higher education industry.

Social media usage for Carly

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: high usage
Twitter: medium usage
LinkedIn: medium usage

Devices that Carly uses to access the Acme College website

Computer

Desktop / laptop

Carly uses a computer to access the Acme College website while researching in the library.

Tablet

iPad

Carly uses a tablet to access the Acme College website while watching TV.

Mobile

Smart phone

Carly uses a mobile to access the Acme College website when in-between classes.

The student that wants to study abroad in North America
Stats for 'Carly' insert_chart
  • Life-stage: finishing college/university
  • Age: 18-25 years
  • Annual income: under $5,000
  • Industry: student
  • Internet usage: many times a day
  • Social media usage: very active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: a high school certificate
  • Technical level: super comfortable
  • English level: native

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See persona examples and templates created using our persona generator tool.

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

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