Template for 'The enthusiastic business owner' persona, Simon
Save time and money by starting with this 'The enthusiastic business owner' persona example. Learn how to make your Government website easier to use for Simon. By putting the user first (in this case Simon), you will be creating an experience that meets Simon's expectations, supports their goals and remedies any pain points. This persona example could be used for the Government industry.
Meet 'The enthusiastic business owner', named Simon
"I really want to build my business and I know I have a good idea - I just need the right type of support to get me going"
Simon runs his own tech start up and is still in the early stages.
This persona is motivated by new technology and finding ways to monetize his. This persona is 25-30, lives in the suburbs and works in the city. Simon is single, has no children and is often kept busy with networking and building up his start up.
People like Simon are super comfortable with technology.
Simon wants to build his team using local talent but needs help getting his idea off the ground.
How Department of Government can help Simon
Simon has come to Department of Government because Simon's goal is get support from the government for his new business idea. Department of Government could help Simon with this goal by providing advice and offer support for Simon since his new idea would be good for the economy, but one of the reasons why Simon has not yet engaged with Department of Government is unaware of the support offered by government.
Website visit goals for www.dept.gov
Learn how to make your website easier to use for 'The enthusiastic business owner' persona.
'The enthusiastic business owner' has recently been visiting websites in the Government sector and has arrived at www.dept.gov. Simon has found that most of the websites in the Government sector have similar messaging and wants to know the main points of difference of Department of Government.Important
|How we can help
|find out more about a government initiative he heard about at a recent networking event
|a menu structure that's not logical
|making the menu structure more intuitive
Simon is super comfortable with technology.
On an average day, Simon has a moderate amount of spare time.
Simon is not familiar with the industry specific terms that are used in the Government industry.
Devices that Simon uses to access the Department of Government website
Simon uses a computer to access the Department of Government website at work.
Simon uses a tablet to access the Department of Government website while watching TV.
Simon uses a mobile to access the Department of Government website when traveling on public transport.
Stats for 'Simon' insert_chart
- Marital status: single
- Children: no
- Education level: an Undergraduate degree
- Technical level: super comfortable
- English level: native