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Persona template for a Government website, Simon

Persona template for 'The enthusiastic business owner' that will save you time and money. Learn how to make your Government website easier to use for Simon.

Meet 'The enthusiastic business owner', Simon

"I really want to build my business and I know I have a good idea - I just need the right type of support to get me going"

Simon runs his own tech start up and is still in the early stages.

Josh lives on the west coast and is putting all his time and money into his new business idea. 

Simon is motivated by new technology and finding ways to monetize his. Simon is 25-30, lives in the suburbs and works in the city. Simon is single, has no children and is often kept busy with networking and building up his start up.

Simon is super comfortable with technology.

Simon wants to build his team using local talent but needs help getting his idea off the ground.

How Department of Government can help Simon

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Social media usage for Simon

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The enthusiastic business owner
Stats for 'Simon' insert_chart
  • Life-stage: mid-way through their career
  • Age: 25-30 years
  • Annual income: $11,000 - $30,000
  • Industry: small-medium business
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: super comfortable
  • English level: native

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