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  3. The website visitor with limited dexterity

Template for 'The website visitor with limited dexterity' persona, Tom

Save time and money by starting with this 'The website visitor with limited dexterity' persona example. Learn how to make your Government website easier to use for Tom. By putting the user first (in this case Tom), you will be creating an experience that meets Tom's expectations, supports their goals and remedies any pain points. This persona example could be used for the Government industry.

Meet 'The website visitor with limited dexterity', named Tom

"I want to get my kids off their devices and more engaged with their local community"

Tom wants to visit the website for his work, but he has trouble using a mouse.

This persona is motivated by career progression and getting involved in his local community. This persona is 30-40, lives in the suburbs and works in the city. Tom is married, has 3 children and is often kept busy with balancing work and family life.

People like Tom are comfortable with technology.

Tom likes to spend time outdoors and the time with his family is previous to him.

How Acme Government can help Tom

Tom has come to Acme Government because Tom's goal is find events that his family can all go to. Acme Government could help Tom with this goal by providing an easy way for Tom to see family friendly events near him, but one of the reasons why Tom has not yet engaged with Acme Government is his hand limits how he uses the website and some areas are hard to interact with.

Website visit goals for www.department.gov

Learn how to make your website easier to use for 'The website visitor with limited dexterity' persona.

'The website visitor with limited dexterity' has recently been visiting websites in the Government sector and has arrived at www.department.gov. Tom has found that most of the websites in the Government sector have similar messaging and wants to know the main points of difference of Acme Government.

Important
Website goals Barriers How we can help
narrow down local events to events near him there are a number of small links that are hard to click on and some elements are cumbersome to use creating a user-friendly filtering system that's easy to interact with

Technology

Comfort level with technology

Tom is comfortable with technology.

Time

Spare time

On an average day, Tom has a moderate amount of spare time.

Jargon

Jargon familiarity

Tom is not familiar with the industry specific terms that are used in the Government industry.

Social media usage for Tom

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: high usage
Twitter: very low usage
LinkedIn: very high usage

Devices that Tom uses to access the Acme Government website

Computer

Desktop / laptop

Tom uses a computer to access the Acme Government website at work.

Tablet

iPad

Tom uses a tablet to access the Acme Government website while watching TV.

Mobile

Smart phone

Tom uses a mobile to access the Acme Government website when traveling on public transport.

The website visitor with limited dexterity
Stats for 'Tom' insert_chart
  • Life-stage: mid-way through their career
  • Age: 30-40 years
  • Annual income: $51,000 - $70,000
  • Industry: sales
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 3
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

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See persona examples and templates created using our persona generator tool.

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

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  • create your own bespoke personas,
  • design briefs
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