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Persona template for a Government website, Jason

Persona template for 'The hard working small business owner' that will save you time and money. Learn how to make your Government website easier to use for Jason.

Meet 'The hard working small business owner', Jason

"I'm doing it tough at the moment and I really want to do right by my family"

Jack runs his own small business but is doing it tough at the moment.

Jason is motivated by building his business and getting a more constant level of revenue. Jason is 30-33, lives in the suburbs and works in the suburbs. Jason is married, has 2 children and is often kept busy with balancing work and family life.

Jason is not comfortable with technology.

Jack likes to network when he has spare time but lately his kids have been keeping him busy.

How Government Department can help Jason

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Social media usage for Jason

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The hard working small business owner
Stats for 'Jason' insert_chart
  • Life-stage: mid-way through their career
  • Age: 30-33 years
  • Annual income: $51,000 - $70,000
  • Industry: small business owner
  • Internet usage: a few times a day
  • Social media usage: not active
Relationships group
  • Marital status: married
  • Children: 2
Education/skills school
  • Education level: a Certificate
  • Technical level: not comfortable
  • English level: native

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