Template for 'The busy business owner' persona, Taylor
Save time and money by starting with this 'The busy business owner' persona example. Learn how to make your Government website easier to use for Taylor. By putting the user first (in this case Taylor), you will be creating an experience that meets Taylor's expectations, supports their goals and remedies any pain points. This persona example could be used for the Government industry.
Meet 'The busy business owner', named Taylor
"I'm doing it tough at the moment but I really want my small business to grow"
Taylor owns her own small business and is interested in finding out about government initiatives that she may be able to help her.
This persona is motivated by building her business and providing for her family. This persona is 30-43, lives in the suburbs and works in the suburbs. Taylor is married, has 2 children and is often kept busy with balancing work and family life.
People like Taylor are not comfortable with technology.
Taylor doesn't want to join the statistics of failed small businesses, and the website can potentially stop this from happening.
How Acme can help Taylor
Taylor has come to Acme because Taylor's goal is to grow her business and get through the feast or famine phase. Acme could help Taylor with this goal by offering Taylor government backed network events, schemes for research and development and assistance with structuring her business, but one of the reasons why Taylor has not yet engaged with Acme is not aware that these initiatives existed.
Website visit goals for www.department.gov
Learn how to make your website easier to use for 'The busy business owner' persona.
'The busy business owner' has recently been visiting websites in the Government sector and has arrived at www.department.gov. Taylor has found that most of the websites in the Government sector have similar messaging and wants to know the main points of difference of Acme.
ImportantWebsite goals | Barriers | How we can help |
---|---|---|
get more information and to detained if she would be eligible | a menu structure that's not logical and not all the videos have captions - which is a problem for her since she is hard of hearing | making the menu structure more intuitive and offering user-friendly transcripts |
Technology
Taylor is not comfortable with technology.
Time
On an average day, Taylor has very little spare time.
Jargon
Taylor is fairly familiar with the industry specific terms that are used in the Government industry.
Devices that Taylor uses to access the Acme website
Computer
Taylor uses a computer to access the Acme website at work.
Tablet
Taylor uses a tablet to access the Acme website when traveling on public transport.
Mobile
Taylor uses a mobile to access the Acme website while watching TV.
Stats for 'Taylor' insert_chart
- Life-stage: mid-way through their career
- Age: 30-43 years
- Annual income: $51,000 - $70,000
- Industry: small business owner
- Internet usage: many times a day
- Social media usage: active
Relationships group
- Marital status: married
- Children: 2
Education/skills school
- Education level: an Undergraduate degree
- Technical level: not comfortable
- English level: native
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Social media usage for Taylor
Of all the time spent on social media on an average day, the distribution of time is as follows: