
Template for 'The retiree that doesn't think 401(k) is enough' persona, Devin
Save time and money by starting with this 'The retiree that doesn't think 401(k) is enough' persona example. Learn how to make your banking website easier to use for Devin. By putting the user first (in this case Devin), you will be creating an experience that meets Devin's expectations, supports their goals and remedies any pain points. This persona example could be used for the banking industry.
Meet 'The retiree that doesn't think 401(k) is enough', named Devin
"A few of our friends have popped off already and more than a few have suffered some major health setbacks. We have insurance through 401(k) but is it enough? Am I too old to do anything about it?"
Devin is nervous about what life has in store for him.
This persona is motivated by being ready incase of any scenario. This persona is 66, and lives in a coastal area . Devin is married, has no children and is often kept busy with volunteering at the local animal shelter.
People like Devin are comfortable with technology.
Devin has fallen in love with a dog at his shelter and wants to adopt her but understands that comes with costs and doesn't know if they can handle them.
How Acme 401(k) Inc can help Devin
Devin has come to Acme 401(k) Inc because Devin's problem is not knowing if his 401(k) will be enough to last them. Acme 401(k) Inc could help Devin with this problem by building a stronger supplementary income for them, but one of the reasons why Devin has not yet engaged with Acme 401(k) Inc is fear that he is too far behind to do anything about his circumstance.
Website visit goals for www.acme-bank.com
Learn how to make your website easier to use for 'The retiree that doesn't think 401(k) is enough' persona.
'The retiree that doesn't think 401(k) is enough' has recently been visiting websites in the banking sector and has arrived at www.acme-bank.com. Devin has found that most of the websites in the banking sector have similar messaging and wants to know the main points of difference of Acme 401(k) Inc.
ImportantWebsite goals | Barriers | How we can help |
---|---|---|
seeing options that would suit him and his life stage besides relying on 401(k). | a strong focus on adding to 401(k) instead of supplementary options. | listing other popular options retirees can follow if they are unhappy with their 401(k) |
Technology
Devin is comfortable with technology.
Time
On an average day, Devin has an excess of spare time.
Jargon
Devin is not familiar with the industry specific terms that are used in the banking industry.
Devices that Devin uses to access the Acme 401(k) Inc website
Computer
Devin uses a computer to access the Acme 401(k) Inc website when he gets home before dinner is ready.
Tablet
Devin uses a tablet to access the Acme 401(k) Inc website sometimes if he is up late in his bed.
Mobile
Devin uses a mobile to access the Acme 401(k) Inc website during down time at the shelter.

Stats for 'Devin' insert_chart
- Life-stage: retired
- Age: 66 years
- Annual income: $6,000 - $10,000
- Internet usage: a few times a day
Relationships group
- Marital status: married
- Children: no
Education/skills school
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native
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Social media usage for Devin
Of all the time spent on social media on an average day, the distribution of time is as follows: