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  3. The retiree that doesn't think 401(k) is enough

Persona template for a banking website, Devin

Persona template for 'The retiree that doesn't think 401(k) is enough' that will save you time and money. Learn how to make your banking website easier to use for Devin.

Meet 'The retiree that doesn't think 401(k) is enough', Devin

"A few of our friends have popped off already and more than a few have suffered some major health setbacks. We have insurance through 401(k) but is it enough? Am I too old to do anything about it?"

Devin is nervous about what life has in store for him.

Devin is motivated by being ready incase of any scenario. Devin is 66, and lives in a coastal area . Devin is married, has no children and is often kept busy with volunteering at the local animal shelter.

Devin is comfortable with technology.

Devin has fallen in love with a dog at his shelter and wants to adopt her but understands that comes with costs and doesn't know if they can handle them.

How Acme 401(k) Inc can help Devin

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Website visit goals for www.acme-bank.com

Learn how to make your website easier to use for 'The retiree that doesn't think 401(k) is enough' persona.

'The retiree that doesn't think 401(k) is enough' has recently been visiting websites in the banking sector and has arrived at www.acme-bank.com. Devin has found that most of the websites in the banking sector have similar messaging and wants to know the main points of difference of Acme 401(k) Inc.

Important

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Technology

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Time

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Jargon

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Social media usage for Devin

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The retiree that doesn't think 401(k) is enough
Stats for 'Devin' insert_chart
  • Life-stage: retired
  • Age: 66 years
  • Annual income: $6,000 - $10,000
  • Internet usage: a few times a day
Relationships group
  • Marital status: married
  • Children: no
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

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