Template for 'The caring grandmother' persona, Anita
Save time and money by starting with this 'The caring grandmother' persona example. Learn how to make your Financial services website easier to use for Anita. By putting the user first (in this case Anita), you will be creating an experience that meets Anita's expectations, supports their goals and remedies any pain points. This persona example could be used for the Financial services industry.
Meet 'The caring grandmother', named Anita
"I loved my work but it became all consuming"
Anita wants to spend time with her continuously growing family and to be able to travel.
This persona is motivated by her desire to travel with her family. This persona is 58, and lives in the suburbs . Anita is married, has 1 child and is often kept busy with scapbooking and taking care of her grandchildren.
People like Anita are not comfortable with technology.
While traveling she loves taking photos to document their adventures later.
How Acme Financial can help Anita
Anita has come to Acme Financial because Anita's problem is consolidating and simplifying their financial accounts. Acme Financial could help Anita with this problem by taking her through the steps of determining which records are important to keep and which are outdated, but one of the reasons why Anita has not yet engaged with Acme Financial is fear of having no control over their financials.
Website visit goals for www.acme-finance.com
Learn how to make your website easier to use for 'The caring grandmother' persona.
'The caring grandmother' has recently been visiting websites in the Financial services sector and has arrived at www.acme-finance.com. Anita has found that most of the websites in the Financial services sector have similar messaging and wants to know the main points of difference of Acme Financial.Important
|How we can help
|to find an advisor that realizes her future is on the line.
|a hard to navigate website of alot of financial terms/diagrams.
|a more intuitive structure with current client references of their advisors
Anita is not comfortable with technology.
On an average day, Anita has an excess of spare time.
Anita is not familiar with the industry specific terms that are used in the Financial services industry.
Devices that Anita uses to access the Acme Financial website
Anita uses a computer to access the Acme Financial website while at home.
Anita uses a tablet to access the Acme Financial website while watching TV at her daughters house.
Anita uses a mobile to access the Acme Financial website when traveling on public transport.
Stats for 'Anita' insert_chart
- Life-stage: retired
- Age: 58 years
- Annual income: $6,000 - $10,000
- Internet usage: once a day
- Marital status: married
- Children: 1
- Education level: a Diploma
- Technical level: not comfortable
- English level: fluent